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Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- 17 Aug 2016
- News
To Get More Out of Social Media, Think Like an Anthropologist
- 24 Jun 2016
- News
Health insurance mergers put consumers last
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- 01 Sep 2009
- News
Noted & Quoted
Michael Porter on health-care reform strategy (New England Journal of Medicine, July 9, 2009). “There are relatively fewer and fewer consumers willing to pay a premium or suffer a deficit in product quality in order to be patriotic and buy American.” — Professor View Details
- June 2018
- Teaching Note
Forta Furniture: International Expansion (Brief Case)
By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547.
View Details
- May 2018
- Teaching Note
Sagacity Tea: What Direction for Growth? (Brief Case)
By: John A. Quelch and Amy Handlin
Teaching Note for HBS No. 918-527.
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- June 2017
- Case
Wells Fargo & Co.: Respect Your Customers (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations.
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Keywords:
Health Care;
Health Care Services;
REIT;
Marketing;
Investment;
Health Care and Treatment;
Segmentation;
Accommodations Industry;
Health Industry;
Real Estate Industry;
Japan
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)
- January 2014
- Supplement
CleanSpritz, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Alisa Zalosh
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)
By: John A. Quelch and Diane Badame
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Carole Carlson
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Carole Carlson
- June 2010 (Revised July 2011)
- Supplement
Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case)
By: John A. Quelch and Patricia Girardi
- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249
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- July 2010
- Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching note to case #4240.
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- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past...
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Keywords:
Communication Strategy;
Quantitative Analysis;
Consumer Marketing;
Marketing Planning;
Product Management;
Sales Promotions;
Program Budgeting;
Marketing Strategy;
Advertising;
Product Marketing;
Budgets and Budgeting;
Sales;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)