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(1,807)
- News (351)
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- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 1994
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994.
- Article
Ten Steps to a Global Human Resources Strategy
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Latin America
By: Guillermo D'Andrea and John A. Quelch
D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.
- 1987
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, TX: Business Publications, Inc., 1987.
- January 2014
- Case
CleanSpritz
By: John A. Quelch and Alisa Zalosh
Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
Quelch, John A., and Alisa Zalosh. "CleanSpritz." Harvard Business School Brief Case 914-537, January 2014.
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- May 4, 2003
- Article
As the Global Brands Retrench, a New Force Is Gathering in the East
By: John Quelch
- Article
Global Village People
By: John Quelch
Quelch, John. "Global Village People." World Link 12, no. 1 (January–February 1999): 55–56.
- 27 Apr 2015
- News
A Peek Inside the Harvard Forum on Health Care Innovation
- 14 Mar 2008
- News
Upwardly Mobile Stationery
- 27 Apr 2008
- News
Crisis fears recede on Wall Street
- 13 Mar 2009
- News
Trust Us: We'll Do Better This Time
- 17 Aug 2016
- News
To Get More Out of Social Media, Think Like an Anthropologist
- 24 Jun 2016
- News
Health insurance mergers put consumers last
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco