Publications

23 Sep 2014
First Look

First Look: September 23

School Case 615-017 Qihoo Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software produc, and quickly dominated the View Details

Keywords: Sean Silverthorne

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

search results. “If you only care about providing your service or marketing your product in the United States, you might decide to filter out other countries,” Master says. “With that said, any name that appears online is intrinsically... View Details

Keywords: Julia Hanna

Profile

Steve Alden

talked about his Internet businesses. He has a keen business mind and really interesting things to say about social media networking and using the Web for commerce." "But the highlight of my experience," says Steve,... View Details

2001
Book

e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

2002
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

Find at Harvard

2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

The name of the game in Internet search has always been helping users find what they're looking for as quickly as possible, as precisely as possible. The panelists at the 2005 Cyberposium's "Search Visionary" session at Harvard... View Details

Keywords: by Julie Jette

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details

Keywords: by James Heskett

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

Social networks matter for more than just efficient Internet communication. They're also crucial for the strong performance of stock recommendations by analysts, according to researchers at Harvard Business School and the University of... View Details

Keywords: by Martha Lagace; Financial Services

January 2014 (Revised March 2015)
Case

Google Car

By: Karim R. Lakhani, James Weber and Christine Snively

By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details

Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States