Publications

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

two-year orgy of enthusiasm for Internet enterprises. "At some boards of directors," he said, driving the point home, "they institute a $50 fine for every new application you think of." That challenge faced E Ink... View Details

Keywords: by John S. Rosenberg

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

April 2011
Teaching Note

Cork'd: Building a Social Network for Wine Lovers (TN)

Teaching Note for 911026. View Details

Keywords: Social and Collaborative Networks; Internet and the Web; Competitive Strategy; Web Services Industry; Web Services Industry

01 Oct 2000
News

Faculty Retirements

Robert H. Hayes An expert on industrial management and competition, Robert Hayes, the Philip Caldwell Professor of Business Administration, Emeritus, joined the HBS faculty in 1966. He has taught numerous courses and thousands of students... View Details

January 2000 (Revised May 2000)
Case

Patagon.com: Building (and Defending) the First Financial Destination in Latin America

By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro

Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context. View Details

Keywords: Strategy; Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Finance; Financial Services Industry; Latin America

Find at Harvard

01 Jun 2001
News

Books: Judo Strategy

Netscape research was documented in Competing on Internet Time, an earlier book by Yoffie and MIT colleague Michael A. Cusumano, and inspired Yoffie to pursue the concept further. After tracking references to judo in the management... View Details

Keywords: Microsoft; Netscape; Publishing Industries (except Internet); Publishing Industries (except Internet)

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

growth, but we still have a very poor understanding of the value implications of these kinds of actions. So there's lots of room for improvement. Q: Are there certain companies excelling in this area, or any industries where ESG... View Details

Keywords: Re: George Serafeim

01 Sep 2003
News

New Editor Takes Helm at HBS Bulletin

worked as a writer and editor with the Miami Herald and Congressional Quarterly. At Cox Interactive Media from 1999 through 2002, he launched and managed a Northern Virginia city-guide Web site aimed at one million Internet users, hiring... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

September 2000 (Revised June 2002)
Supplement

Overview of E-Business Pricing Models

By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler

Supplements National Logistics Management. View Details

Keywords: Internet and the Web; Price; Business Model; Information Technology Industry

December 2014 (Revised November 2023)
Case

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa C. Mazzanti

Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details

Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Technology Industry

07 Feb 2012
First Look

First Look: February 7

year. Using Internet Data for Economic Research Author:Benjamin G. Edelman Publication:Journal of Economic Perspectives (forthcoming) Abstract The data used by economists can be broadly divided into two categories. First, structured... View Details

Keywords: Sean Silverthorne

March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details

Keywords: by James K. Sebenius

September 2000 (Revised August 2011)
Teaching Note

AGENCY.COM (A) and (B) TN

By: Ashish Nanda and Thomas J. DeLong

Teaching Note for (9-800-061) and (9-800-062). View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Corporate Finance; Growth and Development; Web Services Industry; Web Services Industry; San Francisco

December 2019 (Revised January 2020)
Case

Boll & Branch

By: Leonard A. Schlesinger and Mel Martin

Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019. View Details

Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States