Publications

February 2018
Supplement

Qualtrics (C)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

ways in which organizations met the challenges of 2020. What strategies and actions worked better than others? What can we learn from these? While many companies reduced payor headcount, some pledged at the outset of the crisis to do... View Details

Keywords: by Boris Groysberg and Sarah Abbott

May 2022
Case

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Stefani Ruper

Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details

Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

important question, though," Shih says. "Should I distribute my suppliers around the world to avoid things like this? We don't know. But the shortages are starting to emerge, and over the next couple of months we'll see a broader View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

February 2018
Supplement

Qualtrics (B)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

18 Jul 2024
Blog Post

Harvard Business School Announces Its 2024-2025 Blavatnik Fellows

programmatic guidance and mentorship, and join a community of entrepreneurs who have created 45 companies and raised over $520M in funding to impact the business of science. To date, Blavatnik Fellows have... View Details

18 Nov 2008
First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the BDM on retail customers, the... View Details

Keywords: Martha Lagace

April 2025
Case

Campbell's Recipe for Advancing School Nutrition

By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone

In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details

Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Nutrition; Social Enterprise; Business and Community Relations; Decision Making; Operations; Partners and Partnerships; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania

John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change. His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke... View Details

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

September 2015
Teaching Note

Sustainability at IKEA Group

By: Michael W. Toffel

Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details

Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

27 Nov 2014
News

When Your Boss Gives You Conflicting Messages

13 Dec 2011
News

Do You Have a Vision For Your Company? Are You Sure?

Teaching Interest

Public Entrepreneurship

By: Mitchell B. Weiss

Public entrepreneurship is designed for future private entrepreneurs and public leaders who want to build new ventures operating in or selling into traditionally public domains.

The last few years have seen a wave of new public entrepreneurs start companies... View Details

Keywords: Public Entrepreneurship

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

assure that state and local governments can appropriately respond to the digital activities that impact physical realities. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54300 August 2017 Journal of Law & Economics... View Details

Keywords: Sean Silverthorne

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

Want employees to think outside the box? Start by taking a good, hard look at how you’re paying them. That’s the implication of new research examining the impact of different compensation structures on employee innovation. While there is... View Details

Keywords: by Scott Van Voorhis

March 17, 2021
Other Article

Beyond Pajamas: Sizing Up the Pandemic Shopper

By: Ayelet Israeli, Eva Ascarza and Laura Castrillo

A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details