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- All HBS Web
(1,503)
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- News (299)
- Research (1,029)
- Events (2)
- Multimedia (2)
- Faculty Publications (689)
- 2012
- Article
Behavioral Economics and the Psychology of Fruit and Vegetable Consumption
By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while Ethiopians prefer kiosks. Learn more about hot drink View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 09 Apr 2021
- Blog Post
Reflections on Student Conferences in 2020
Building a Sustainable, Resilient, and Nourishing Global Food System "Building a Sustainable, Resilient, and Nourishing Global Food System" was the 2nd annual conference hosted by the Food, Agriculture, and... View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
and its reviews drop from three stars to two—does the rating system pick up on this change in a timely manner that is meaningful to diners? Is the same merit placed on old reviews as new ones? How will a diner know that the food and menu... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
gained hands-on, global experience in January 2016 by collaborating for eight days on projects with businesses in 15 emerging markets and in Boston. The immersion in São Paulo was organized by HBS’s Global Experience Office and by the... View Details
- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
D), Summer Internship: Strategy and Marketing MBA Intern at Agriculture Capital Agriculture Capital is an investment advisor that invests in farmland and food processing assets to build consumer-driven,... View Details
- 04 Jun 2025
- News
Slice of Life
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. In 2018, Bill Crawford (MBA 2006) founded Righteous Slice, a pizza restaurant in Rexburg, Idaho that has been steadily earning critical acclaim. It has... View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
marketplace. How to stand out in a saturated market Know the competition. “There are more than 725 wineries in Oregon now, compared to just a handful when we started. So we did a survey of our competition to see where we fit, where they... View Details
Keywords: Ryan Jones
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
number of actions that build society. The following studies reveal proven methods of encouraging healthy eating and exercise. A Simple Way for Restaurant Inspectors to Improve Food Safety Basic tweaks to the schedules of View Details
Keywords: by Sean Silverthorne
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged food industry... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 11 Sep 2018
- News
Bringing Government Up to Code
the foundations of our social safety net—making it easier, for example, for people to apply for food assistance or for probation officers to communicate with their parolees. On today's episode of Skydeck, Ingersoll talks with contributor... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
competitive troubles experienced by other food companies such as Barilla in the home country. Like many national brands in Italy, Barilla was being squeezed by private-label products—store brands that had been created in response to... View Details
- December 1999
- Case
Lees Supermarkets: Customer Loyalty Programs
By: David E. Bell, Rajiv Lal and Ann Leamon
Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
not enough to solve their problem,” Koning says. "Here’s a technology that allows us to put a phenomenal business adviser in the pockets of billions of people." “Maybe it’s that you have a food stall, but your View Details
Keywords: by Ben Rand
- 16 Jan 2014
- News
Learning from Helping Others
with local public and private schools, enabling students to volunteer at All Souls on a regular basis. Young school children set tables and make centerpieces while older ones prepare food and wait on guests. "Students come away from the... View Details