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- July 1997
- Teaching Note
U.S. Bank of Washington (TN)
By: W. Carl Kester
Teaching Note for (9-292-057). View Details
- April 1997
- Case
New and Improved: Product Reformulation at General Mills
By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
- March 1997 (Revised August 2017)
- Case
Compagnie du Froid, S.A.
By: Robert Simons and Antonio Dávila
The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details
- February 1997
- Case
Archer Daniels Midland: Direction and Strategy
By: Ray A. Goldberg and Thomas N. Urban Jr
Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
- January 1997
- Exercise
Negotiating Corporate Change: Confidential Information, Jack Morris, VP, Food Division
This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change. Specifically, it describes the role of Jack Morris as he attempts to negotiate a new uniform corporate information... View Details
- January 1997 (Revised January 2003)
- Teaching Note
Eskimo Pie Corporation TN
Teaching Note for (9-293-084). View Details
Keywords: Food and Beverage Industry
- December 1996 (Revised August 1998)
- Teaching Note
General Mills, Inc.: Appendix of Comparable Company Data TN
Teaching Note for (9-197-037). View Details
Keywords: Food and Beverage Industry
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
- September 1996
- Case
Food and Drug Administration: Business as Unusual at CDER
By: Steven C. Wheelwright and James Leonard
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
- January 1996 (Revised May 2005)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition
By: David J. Collis and Melinda B. Conrad
Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details
- December 1995
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN
Teaching Note for (9-195-238). View Details
- December 1995 (Revised March 1996)
- Case
Nestle and the Twenty-First Century
By: Ray A. Goldberg and Elizabeth Ashcroft
A leading food company rethinks its future in the global food system by major geographical areas. View Details
- November 1995
- Teaching Note
PepsiCo: A View from the Corporate Office TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-694-078). View Details
Keywords: Food and Beverage Industry
- November 1995 (Revised October 2001)
- Teaching Note
Taco Bell Series TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-692-058) and (9-694-076). View Details
Keywords: Food and Beverage Industry
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
- October 1995 (Revised November 1995)
- Supplement
Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details