Fast-Moving Consumer Goods - Publications - Faculty & Research

01 Dec 2007
News

Where Are the Innovators in Health Care?

drove productivity in the IT sector. These entrepreneurs, and so many others, have fundamentally improved our economy by making goods and services better, cheaper, and more accessible. But can you name any innovators in our bloated,... View Details

Keywords: Regina E. Herzlinger; Health, Social Assistance; Management

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

ephemeral state of entropy we live in, called Digital." We're left with impression that changes in leadership required for success in the fast-moving information economy will be achieved with limited discomfort. And yet we are... View Details

Keywords: by James Heskett

17 May 2017
News

Nisa Godrej Takes Over

India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its... View Details

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details

Keywords: by Maggie Starvish; Retail

22 Aug 2020
News

Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details

Career Coach

Marsha Faradina

Marsha has 8 years of experience in the energy industry (oil & gas/power generation) and was in consumer goods for her first job. She switched to consulting and moved from Asia to the US. Therefore, she... View Details

Reuben Mark

When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one... View Details

Keywords: Personal Care & Home Products

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, and the way that framing in turn affects how the... View Details

Keywords: by Michael J. Roberts; Technology

25 Aug 2015
News

Sunset in the East?

But China will not become a land without farmers or rural industries overnight, and those hundreds of millions of people will need to access the social safety net that allows them to consume if the domestic market is to continue to grow... View Details

Keywords: Administration of Economic Programs; Government; Real Estate; Health, Social Assistance

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

good thing not to have any privacy policy,” John says. It’s almost as if you had the choice of two banks in a sketchy neighborhood, one with bulletproof glass and one without. For their last experiment, the researchers consciously tried... View Details

Keywords: by Michael Blanding; Retail

01 Oct 2000
News

Laura Scher of Working Assets

customers abreast of issues according to their region," she notes. The company's customers generate approximately one hundred thousand phone calls and letters every month to support fast-moving progressive issues such as gun control,... View Details

Keywords: Marguerite Rigoglioso

Web

Black Business Leaders and Entrepreneurship | Baker Library

Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

Citation

Educators

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01 Mar 2009
News

Faculty Books

institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: Consumer and Mortgage Credit... View Details

Keywords: Telecommunications; Information; Management, Scientific, and Technical Consulting Services; Professional Services

07 Aug 2000
Research & Ideas

Rocket Science Retailing

double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

01 Jun 2004
News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details

Keywords: Julia Hanna; luxury; Retail Trade

22 Oct 2013
News

Pulling the Plug

magnetic resonance, but Giler knows it looks like magic to the general public. And, like any good performer, he's feeling the pressure to give his audience an unforgettable show—hence the nerves. "If the demo gods are willing," the screen... View Details

Keywords: Francis Storrs; Telecommunications; Information; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services

Publications