Publications

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

January 1995 (Revised April 1996)
Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details

Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Service Industry

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November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

March 2001 (Revised November 2001)
Case

Security Factors

By: Jay O. Light

A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Negotiation; Strategy; Valuation; Atlanta

August 1994
Background Note

Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

By: Norman A. Berg and James Weber

Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them. View Details

Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States

17 Sep 2020
News

HBS Goes Back To School

exit the facility and we disinfect and clean the area for the next person who comes in at the top of the hour,” says LaRose. She details more of the changes that Shad has instituted to keep the community safe in this Q&A. AUGUST 27 The... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

which do not match investors' risk tolerance, can have substantial welfare costs. Breaking up Is Never Easy: Planning for Exit in a Strategic Alliance Authors: Ranjay Gulati, Parth Mehrotra, and Maxim Sytch Publication: California... View Details

Keywords: Martha Lagace

December 2010 (Revised January 2012)
Supplement

Vodafone in Japan (B)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

By 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around? View Details

Keywords: Business Subsidiaries; Profit; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Market Entry and Exit; Operations; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

2018
Article

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Wen Wen and Feng Zhu

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software

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February 2009 (Revised February 2012)
Case

Exeter Group, Inc. (A)

By: Robert G. Eccles, Das Narayandas and Kerry Herman

Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry