Publications

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Programs & Events - Alumni

live online program provides frameworks and tools for senior leadership and corporate boards to strengthen your company's approach to managing both internal and external risks. Dec 03 03 DEC 2024–27 JUN 2025 Executive Education Virtual... View Details

Benjamin C. Esty

Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

Keywords: banking; asset management; investment banking industry; consumer products; shipping; wine; financial services

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America

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Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Popular Browse All Articles About Us Newsletter Sign-Up RSS Page 1 of 5,368 Results 08 Nov 2024 HBS Case What Wartime Service Taught These Historic Leaders by Avery Forman What can corporate leaders learn from executives who served their... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

18 Sep 2013
Working Paper Summaries

What Do We Know About Corporate Headquarters? A Review, Integration, and Research Agenda

Keywords: by Markus Menz, Sven Kunisch & David J. Collis

May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

17 Aug 2012
Working Paper Summaries

Dividends as Reference Points: A Behavioral Signaling Approach

Keywords: by Malcolm Baker & Jeffrey Wurgler

Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details

Program

Growing as a Purposeful Leader

new era. You will develop new capabilities and learn new tools and approaches on how to orient your business around a noble, meaningful and credible purpose, set strategies that can help the chosen purpose come to life (addressing the... View Details

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

Imagine you’re a consultant and you notice a few eyebrow-raising behaviors, such as a colleague who misuses a client’s meal stipend or an executive who screams inappropriately at his staff. Should you step in and speak up? For... View Details

Keywords: by Michael Blanding; Consulting

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

Program

Managing Innovation

Summary What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This program takes a deep dive into the latest innovation tools,... View Details

Program

Driving Corporate Performance

Summary Corporate performance is about much more than financial results. How can your organization align its structures, systems, talent, and processes to execute a winning strategy? In Driving Corporate Performance, you will consider the... View Details

May 1997 (Revised July 1997)
Case

Vermeer Technologies (E): New Beginning

By: Ashish Nanda

The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the... View Details

Keywords: Performance Expectations; Horizontal Integration; Organizational Design; Organizational Culture; Product Development; Information Technology Industry

March 2013 (Revised October 2013)
Case

Corporate Solutions at Jones Lang LaSalle (2001) (A)

By: Ranjay Gulati and Luciana Silvestri

This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced at the turn of the millennium. Until then, JLL sold piecemeal commercial real estate services to its corporate clients, who maintained relationships with a variety of... View Details

Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America