Entrepreneurial Marketing - Publications - Faculty & Research

01 Feb 1998
News

Not Your Typical Business Conference

Farrell (MBA '80), Yvonne V. Cliff (MBA '85), Rysia de Ravel (MBA '83), Kathy M. Reilly (MBA '91), and Lan Lan Wang (MBA '78) shared stories and lessons from the trenches about how to launch and sustain an entrepreneurial venture. Karen... View Details

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details

Keywords: Sean Silverthorne

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details

Profile

Luciana Baigun

online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and how they allowed farmers to find the best View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are View Details

Keywords: by Peter Jacobs

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Out-Innovate, calls it the “frontier market model.” Founded in places with limited resources and nascent entrepreneurial ecosystems, these startups have to be scrappier and leaner. And these limitations,... View Details

03 Mar 2015
First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details

Keywords: Sean Silverthorne

29 Mar 2008
Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

entrepreneurial and more creative, if they are to succeed. What is changing in the current business environment? Increased competition means that businesses have to be on their (figurative) toes in order to stay ahead; the only way to do... View Details

Keywords: by Teresa M. Amabile & Mukti Khaire

Profile

Patrick Chun

wanted to do." Seeking an opportunity to reflect, a platform for pursuing entrepreneurial ideas, and an opportunity to return to Harvard Square, Patrick applied to HBS. Putting concepts to the test In his RC year, Patrick entered not... View Details

Web

Leading a Family Business - Course Catalog

on an entrepreneurial journey, it may turn into a family business at some point. Leading a family business is a unique opportunity and challenge. It requires a mix of skills, many of which you have already learned at HBS but need to be... View Details

22 Sep 2009
First Look

First Look: September 22

Series, No. 15325, September 2009 Abstract Evidence on the "funding gap" for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced... View Details

Keywords: Martha Lagace

Web

Faculty & Advisors | MBA

commercialization to market leadership. He is a former US Army Ranger. In addition to work with MS/MBAs, Tom has also taught Entrepreneurship and Innovation at Harvard College Thomas R. Eisenmann Howard H. Stevenson Professor of Business... View Details

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

doesn't increase its debt limit on October 17, it will start defaulting on its bills—an unprecedented event in the nation's history. Senior Lecturer Joseph B. Fuller, a member of the School's Entrepreneurial Management Unit and an expert... View Details

Keywords: by Jim Aisner

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "but preferred to be on the side of figuring out what products could be. I wanted to move from analyzing results to creating them." At HBS, Cynthia immersed herself in entrepreneurial coursework and club... View Details

03 Apr 2012
First Look

First Look: April 3

512-004 Domino's Pizza is the world's second largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu... View Details

Keywords: Carmen Nobel

Profile

Jeremy Andrus

HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

01 Dec 2010
News

How to Survive Past Start-up

What had happened to all those young MBA entrepreneurs, I wondered. We think we know how things turned out for most Internet entrepreneurs, but what was it like for people who went into entrepreneurial battle armed with a freshly earned... View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

Profile

Brian T. Bedol

For Brian Bedol, the founder and CEO of Bedrocket Media Ventures, entrepreneurship was deeply engrained from his childhood in Cleveland. Bedol’s father founded a successful small housewares manufacturing and metal stamping business and passed on his View Details

Web

Digital Exhibits | Baker Library

stock market crash. An exhibition featuring selections from the collection provides further context for understanding the economic and social dimensions of the Bubble. Photography and Corporate Public Relations: The Case of U.S. Steel,... View Details

Publications