Entertainment and Recreation Industry - Publications - Faculty & Research

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member... View Details

Keywords: by Garry Emmons; Service

April 2007
Teaching Note

iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

By: David B. Yoffie

Teaching note to 707419. View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry

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04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

you want to do next? We could do anything next!" The possibilities seemed limitless for wireless entertainment and information systems, and the potential pitfalls were... View Details

Keywords: by Carmen Nobel; Auto

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

Abbott's career imprint could be called a "functional career imprint." Baxter generated a disproportionate number of leaders in the biotechnology industry. During the early 1980s, when the biotech industry was just heating up... View Details

Keywords: by Mallory Stark

07 Jun 2019
Book

Are You a Digital Manager?

need to build ecosystems, networks with those both inside and outside the organization. We are collecting data on how managers build partnerships, even with other industries, to gain insights into how to drive innovation in their... View Details

Keywords: by Martha Lagace

September 2010
Teaching Note

A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

By: F. Warren McFarlan

Teaching Note for 309060. View Details

Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China

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29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone View Details

Keywords: by Michael Blanding; Advertising; Sports

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