Publications

Find at Harvard

September 2003 (Revised September 2004)
Case

Grafica, Inc.: Winning the New Jersey Lottery (A)

Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to... View Details

Keywords: Marketing Strategy; Decision Making; Public Administration Industry; Public Administration Industry; New Jersey

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

Division.Silverthorne: Your work examines how the newspaper industry responded to the perceived threat of the Internet, and how that response matched—or failed to match—what might be expected from models of... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Dec 2017
News

The Future of VR is Animated Bunnies

the makers of headsets; VR technology producers Samsung and HTC were early investors in the studio. And the entertainment industry is looking to... View Details

Keywords: Janelle Nanos

25 Aug 2022
News

Turning Point: Dream Weaver

little over six years later, I was hired as founding head of CAA’s corporate practice and had the opportunity to work with Robert Redford, Robert De Niro, Danny DeVito, Kevin Costner, and director Michael... View Details

Keywords: career; life experience; Hollywood; movies; film

November 1994 (Revised June 1996)
Case

Dennis Hightower: Walt Disney's Transnational Manager

By: Ashish Nanda

Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details

Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Europe

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry

11 Oct 2018
Cold Call Podcast

Baseball’s Billy Beane Shows Companies the Power of Data

Keywords: Re: Srikant M. Datar; Entertainment & Recreation

24 Jun 2014
News

The First Five Years: Beau D'Arcy (MBA 2010)

luxurious offshore destination for boaters and non-boaters alike." How did your family and friends respond when they heard the idea? "When I first told my parents, I think they were a little skeptical. It's... View Details

Keywords: Arts, Entertainment

September 2017
Supplement

Actera Group: Investing in Mars Cinema Group (B)

By: Victoria Ivashina and Eren Kuzucu

In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details

Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey

01 Dec 2004
News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

01 Dec 2015
News

How Do I Get Your Job?

choosing this industry as opposed to another. The film business is a little tricky for MBAs to navigate. It doesn’t have the same clear path that other, more traditional fields do. Leaving that aside, the broader field of media View Details

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry