Publications
Publications
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(4,766)
- Faculty Publications (1,044)
- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
- August 1992 (Revised February 1995)
- Case
Otis Pacific Asia Operations (B): Regionalization
Describes Otis's effort to build a regional organization linking its previously autonomous opportunities across the Pacific Asia region. Describes changes being made in several key functions, including manufacturing, marketing, engineering, and finance. Presents major... View Details
Keywords: Engineering; Finance; Marketing Strategy; Production; Opportunities; Competition; Integration
- March 1992 (Revised May 1992)
- Teaching Note
A New CAE System for Shield Electronics Engineers, Teaching Note
By: Dorothy Leonard-Barton and Alistair D. Williamson
- March 1992 (Revised May 1992)
- Teaching Note
Allegheny Ludlum: Research and Engineering Resource Allocation, Teaching Note
Teaching Note for (9-692-027). View Details
- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
- January 1992
- Article
Engines of Progress V: New England Electric Systems NEES Energy
By: R. M. Kanter, G. Quinn and J. North
- December 1991 (Revised February 1992)
- Case
Dayton Electric Corp.
Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details
- November 1991 (Revised December 1996)
- Case
Pressco, Inc.--1985
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
- October 1991 (Revised August 1993)
- Case
Acid Rain: Burlington Northern, Inc. (A)
Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details
- September 1991 (Revised January 1992)
- Case
Allegheny Ludlum: Research and Engineering Resource Allocation
By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details
- June 1991
- Case
British Petroleum Co.: Engineering Group (B)
By: D. Quinn Mills and G. Bruce Friesen
Keywords: Energy Industry
- June 1991 (Revised May 1992)
- Case
Lithonia Lighting
By: Nitin Nohria
In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
- May 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The Enter-Prize Program at Ohio Bell, 1985-90
By: R. M. Kanter and L. Richardson
- April 1991 (Revised October 1991)
- Background Note
Note on the Aluminum Industry in 1983
Keywords: Metals and Minerals
- March 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89
By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
- January 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89
By: R. M. Kanter, L. Richardson, J. North and E. Morgan
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
- November 1990 (Revised January 2008)
- Case
Regency Plaza
By: William J. Poorvu and Richard E Crum
Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details
- November 1990
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Analog Devices Enterprises
By: R. M. Kanter, J. North, A. P. Bernstein and A. Williamson