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pivotal role in digital marketing and offers strategies for optimizing marketing efforts across different consumer engagement levels. 21 Oct 2024 Research & Ideas What Happens in Vegas Could Shape the Metaverse by Scott Nover What could... View Details

Program

Changing the Game

career decisions Who Should Attend Executives who engage in activities such as business development, strategic alliances and business partnerships, dispute resolution and consensus building, procurement and purchasing, finance,... View Details

May 2023
Technical Note

Dynamic Pricing: Timing is Everything

By: Elie Ofek

This note provides a comprehensive exposition to the topic of dynamic pricing (whereby the fee customers are charged is time-dependent). It covers the motivation for firms to engage in dynamic pricing, provides a typology of the main formats dynamic pricing can take,... View Details

Keywords: Dynamic Pricing; Price

April 2017
Supplement

CIC: Catalyzing Entrepreneurial Ecosystems (B)

By: William R. Kerr, Sari Kerr and Alexis Brownell

CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the... View Details

Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Expansion; Growth and Development Strategy; Boston; Cambridge; St. Louis

October 2013 (Revised April 2016)
Case

StriveTogether: Reinventing the Local Education Ecosystem

By: Allen Grossman, Ann Lombard and Noah Fisher

StriveTogether aimed to improve education outcomes by coordinating the actions of diverse community stakeholders—nonprofit service providers, school districts, government, parents, businesses and others. StriveTogether had an intense focus on collective impact—"the... View Details

Keywords: Education Reform; Not For Profit; Communities; Collaboration; Collective Impact; Nonprofit Organizations; Education; Business and Community Relations; Education Industry; United States

Working Paper

Benchmarking Against the Performance of High Profile 'Scandal' Firms

By: Emre Karaoglu, Tatiana Sandino and Randy Beatty

In recent years, several high profile firms engaged in accounting fraud that resulted in severe investor losses and erosion of trust in the capital markets. We examine high profile accounting "scandals" prosecuted by the Securities and Exchange Commission. Unlike most... View Details

Keywords: Earnings Management; Ethics; Executive Compensation; Performance Evaluation; Financial Services Industry; United States

SSRN

April 1998
Case

Responding to 21st Century Financial Crisis

By: Huw Pill

During the 1990s, financial crises appear to have been almost annual events. Examples abound: the collapse of S & Ls in the United States; currency mayhem in Europe; Mexican devaluation and banking crisis; Japanese banks teetering on the verge of default; currency and... View Details

Keywords: Global Range; Financial Crisis

17 Sep 2014
News

Harvard Business School Professor Michael Porter to Launch New U.S. Cluster Mapping Tool

12 Sep 2014
News

Moving targets

2024
Working Paper

Private Regulation, Institutional Entrepreneurship and Climate Change: A Business History Perspective

By: Ann-Kristin Bergquist and Geoffrey Jones

Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate change governance. However, when environmental challenges first rose up on the scientific and political agendas during the 1970s, the... View Details

Keywords: Certification; Climate Change; Environmental Regulation; Business History; Governing Rules, Regulations, and Reforms; Policy

September–October 2023
Article

Building Brand Engagement: Lessons from NFTs and Collectibles

By: Frank V. Cespedes and Ben Plomion

The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details

Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy

October 6, 2020
Article

COVID-19 Is Rewriting the Rules of Corporate Governance

By: Lynn S. Paine

Boards are facing a complex new reality as a result of COVID-19. The new environment is characterized by pressures and demands from various stakeholder groups, heightened expectations for societal engagement and corporate citizenship, and radical uncertainty about the... View Details

Keywords: Health Pandemics; Corporate Governance; Governing and Advisory Boards

Register to Read

February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry

February 2011
Article

Target Ratcheting and Effort Reduction

By: J. Bouwens and Peter Kroos

In this paper, we examine how retail store managers reduce their sales activity in response to target ratcheting. We find that managers with favorable sales performance in the first three quarters reduce their sales activity in the final quarter. We also document that... View Details

Keywords: Target-setting; Ratchet Effect; Manipulating Real Economic Activities; Goals and Objectives; Strategy; Performance Evaluation; Sales

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

December 2010
Article

Acquisitions as Exaptation: The Legacy of Founding Institutions in the U.S. Commercial Banking Industry

By: Christopher Marquis and Zhi Huang

This study focuses on the imprinting of institutional environments, particularly how founding institutions impact intra-organizational capabilities and how such imprints may have different external manifestations in subsequent historical eras. We introduce the concept... View Details

Keywords: Mergers and Acquisitions; Commercial Banking; Organizations; Theory; Policy; Government and Politics; Management Practices and Processes; Strategy; Competency and Skills; United States