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  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

"standards," which are technical specifications that ensure that memory made by any company, so long as it meets the standard, will work as expected in any computer design. To this end, the Electronic Industries Association... View Details
Keywords: by Sara Grant; Technology
  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry
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  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Materials Harvard Business School Case 107-018 Explores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The... View Details
Keywords: Martha Lagace
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

business model that best matches the characteristics of the innovation and the needs of the target customer group. For example, one electronics company we worked with thought it had a new-market disruptive innovation on its hands. There... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 01 Jul 2002
  • Research & Ideas

What it Takes to Lead Through Turmoil

When electronic component distributor Arrow decided it had to be on the Internet, it gave the Arrow.com team terrific new offices, hired young newcomers, and essentially sent a message to mainstay Arrow employees that they were now... View Details
Keywords: by Sean Silverthorne
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

where customers are clamoring for it, contrary to the company's commitment to a consistent experience across all stores? Second, as the company continues to expand, should they roll out an electronic point-of-sale system, which has... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

http://www.hbs.edu/faculty/Publication%20Files/Kiatpongsan%20Norton%20PPS_31f17547-5033-401c-8ed2-ccc9b6a2b433.pdf   Working Papers Bitcoin By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an online communication protocol that... View Details
Keywords: Sean Silverthorne
  • 03 Aug 2010
  • First Look

First Look: August 3

proprietary technology, athenaNet, to a new business, athenaHealth, that would help physicians manage their practice, billing, and revenue cycles and maintain electronic patient records more efficiently and cost effectively using the... View Details
Keywords: Martha Lagace
  • 04 Apr 2007
  • Research & Ideas

The Business of Global Poverty

International, a microfinance organization focusing on Latin America. Last fall, a series of seminars on business and global poverty was held; more conferences and seminars are set for the coming months. Baker Library is building an View Details
Keywords: by Garry Emmons
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

electronic health records. Lagace: Looking to the future, what other challenges, medical or otherwise, could open source innovation help with? LISH team: LISH has collaborated with elite scientific institutions for over a decade on... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

Many health plans, among them Harvard Pilgrim and Aetna, are starting to move in these directions. Health plans must become health organizations, rather than see themselves as payers or insurance companies. Q: Could health plans help push along the movement toward... View Details
Keywords: by Roger Thompson; Health
  • June 2020
  • Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Electronics Industry; Electronics Industry; Electronics Industry; United States
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  • November 2019 (Revised April 2021)
  • Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Electronics Industry; Electronics Industry; Electronics Industry; United States
Related
  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Electronics Industry; Electronics Industry; Electronics Industry; North and Central America; United States
Related
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

compete against the customer's manifest priorities. Instead, he said, facilitate them. In the electronic learning industry, for example, textbook publishers have invested great sums into creating elaborate products with Web links that add... View Details
Keywords: by Sean Silverthorne
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

systems to help people succeed in both the short and long run. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52834 Harvard Business School Case 709-417 Betfair vs. UK Bookmakers Betting exchanges provide an View Details
Keywords: Sean Silverthorne
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

Their success stories are counterbalanced by a dissection of the monumental failure of RCA, long the world leader in electronics but today all but extinct. For all of these companies except RCA and Ford, a key to their early success was a... View Details
Keywords: Martha Lagace
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Original Article About fifteen years ago, an academic friend from France noticed the impact of Minitel on French consumer behavior. He noted that consumers were increasingly using the pathbreaking electronic directory created by France... View Details
Keywords: by James Heskett
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

forging strategic partnerships with targeted customers: dealers and end-use consumers. Partnering With Suppliers The success of many companies—retailers such as Sears, The Limited, and Wal-Mart; electronic companies such as... View Details
Keywords: by Robert S. Kaplan & David P. Norton

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