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  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of... View Details
Keywords: by Lane Lambert
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

positions of the various players in the smart grid market—infrastructure builders, software suppliers, network providers, utilities, system operators—in an effort to figure out who might benefit. "It's interesting View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Consumer Products Industry; United States; North America
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  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

particular social welfare decisions. Current research: "Is Brazil on the Path of Sustainable Growth and Development?" Laura Alfaro Alfaro: "I want to look at competition for foreign direct... View Details
Keywords: by Martha Lagace
  • 31 Oct 2014
  • Op-Ed

Ebola’s Call To Arms About Disaster Preparedness

First of all, many more Americans will die of heart attacks than will ever die of Ebola. This is not like smallpox, whose spread can only be controlled with great difficulty. The nature of the disease is that, because it can only pass from person View Details
Keywords: by Gautam Mukunda; Health
  • 24 Sep 2014
  • Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details
Keywords: by Amy C. Edmondson; Energy; Utilities
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

company could hope to offer any customer. Beyond the daunting technology, Bronner's notion also depended on persuading national partners to direct their View Details
Keywords: by John S. Rosenberg
  • November 2013
  • Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

yourself paying more attention to the prices of everything you buy? You are not alone. Consumers everywhere are more price aware. People who've been indifferent to price... View Details
Keywords: by John Quelch
  • 19 Feb 2020
  • News

Capitol Ideas to Combat Climate Change

federal policy would really be helpful to create a uniform landscape for the capital markets and the technologies to respond to.” Matt Sonnesyn (HKS 2002) and VP of... View Details
Keywords: April White; photos by Jack Conroy
  • 16 Jan 2018
  • Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

from prior years of employment to direct toward the cost of your MBA. However, if you have debt that cannot be deferred while you are in school, work on paying that off first.It is important View Details
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely View Details
Keywords: by Michael Blanding
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and... View Details
Keywords: by Kim Girard; Banking
  • Article

Recovering Investor Expectations from Demand for Index Funds

By: Mark Egan, Alexander J. MacKay and Hanbin Yang
We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of... View Details
Keywords: Stock Market Expectations; Demand Estimation; Exchange-traded Funds (ETFs); Demand and Consumers; Investment
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  • 2021
  • Working Paper

Recovering Investor Expectations from Demand for Index Funds

By: Mark Egan, Alexander J. MacKay and Hanbin Yang
We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of... View Details
Keywords: Stock Market Expectations; Demand Estimation; Exchange-traded Funds (ETFs); Demand and Consumers; Investment; United States
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  • 16 Jul 2001
  • Research & Ideas

How to Compete Like a Judo Strategist

outside opportunities appear, one lesson should remain to the fore: The more you focus, the easier it becomes to channel and make the most of your resources. Once your business begins View Details
Keywords: by David B. Yoffie & Mary Kwak
  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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  • July 2015
  • Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
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  • Web

From Concept to Product | Baker Library

overwhelming production demands as the popularity of Polaroid cameras and film exploded. (10) The magic produced in [Morse’s] laboratory often seemed to go beyond what could reasonably be expected from the starting materials. Howard... View Details