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Show Results For
- All HBS Web
(1,224)
- People (3)
- News (324)
- Research (681)
- Events (1)
- Multimedia (1)
- Faculty Publications (398)
- 10 Nov 2015
- First Look
November 10, 2015
Strengthening the Brand with Digital Marketing Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To... View Details
Keywords: Sean Silverthorne
- May 2003 (Revised October 2003)
- Case
BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves
Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Business Growth and Maturation; Management Practices and Processes; Applications and Software; Entrepreneurship; Organizational Culture; Web Services Industry; Web Services Industry
Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)
- 01 Mar 2008
- News
Innovation, Inc.
entirely new industries is another course focus. In a new case about Linear Air, founded by William Herp (MBA ’89), Tripsas explores the emergence of “air taxis,” a novel service based on a new class of light, economical jet aircraft that... View Details
- 21 Aug 2017
- Blog Post
A Summer Internship with the City of Boston
Kiernan Schmitt (MBA 2018) is a 2017 Social Enterprise Summer Fellow working with the City of Boston Department of Innovation and Technology this summer. Imagine if, when it came to delivering city services online, your local government... View Details
Keywords: Consulting
- 01 Jun 2020
- News
Staying the Course
opportunity amid countless obstacles. The sale of ed tech products has been on the rise in recent years—with an estimated $150 billion in global expenditures on digital learning in 2018, a number predicted, pre-pandemic, to double by... View Details
- 01 Apr 1996
- News
Wake-Up Call: Farewell to the American Dream?
University's Wagner School of Public Policy. In The End of Affluence, you write that since 1870, America's productivity - the output of goods and services per hour of work - grew at an average annual rate of 2.25 percent until 1973. Since... View Details
- 13 Nov 2020
- News
Student Startups Help Fight COVID-19
virus. “They created products and services that have the potential to reduce the spread of the virus, improve patient care, and create community when in-person gatherings aren’t possible,” explains Matt Segneri (MBA 2010), the Bruce and... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
- 01 Apr 1996
- News
Technology for Learning's Sake
amazed that we've come so far so fast," says Associate Professor David M. Upton, who has spearheaded the latest initiative with the strategic input of Clark and many others on the faculty, the services of a legion of IT professionals, and... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 10 Dec 2021
- Blog Post
African American Student Union Spotlight on the Midwest
the MBA program. Arielle Anderson (MBA 2022) Where is your hometown? East Chicago, Indiana. What was your pre-MBA industry and role? Healthcare consulting and Corporate Social Responsibility. Post-MBA industry and role? Digital health. At... View Details
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Healthcare Limited Grow your organization’s new product or service effectively with limited budgets and resources. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
of digital marketing, companies are looking for new ways to gain an edge with fatigued customers. Harnessing customers’ routines may offer a compelling new opportunity.When services such as ridesharing are... View Details
- 15 Dec 2024
- News
On The Case
Professor Linda Hill first met Tom Mihaljevic (GMP 15, 2013) when he came to campus to participate in a fireside chat that Hill unexpectedly wound up facilitating. At that time, he was the CEO of Cleveland Clinic Abu Dhabi, and the pair found they had a lot to talk... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
an in-depth analysis of the opportunities and challenges, both traditional and contemporary, of doing business in India. Great Service Made Simple by Frederic B. Sargent (OPM 2) (The Sustainable Service... View Details
- 01 Sep 2017
- News
Inbox: From Das’s Desk
classrooms, online through our HBX digital learning platform, in the regions and communities where you live, within your companies, or right in your email inbox. Our thinking is evolving toward a strategy of continuous education and... View Details
- July 2011
- Teaching Note
Weber Shandwick: The Client Relationship Leader Program (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
- 24 Sep 2001
- Research & Ideas
Why the Internet Doesn’t Change Everything
where rebels like Bishop Gaillot reside. There are pornography sites accessible to straitlaced Singaporeans, Liberian gambling dens, and secluded banking services run from the tiny island of Anguilla. There are networks of Burmese... View Details
Keywords: by Debora L. Spar
- 25 May 2010
- First Look
First Look: May 25
culture. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510091-PDF-ENG Major League Baseball Advanced Media: America's Pastime Goes Digital Anita Elberse and Brett LaffelHarvard Business School Case 510-092 In January 2010, Bob... View Details
Keywords: Martha Lagace