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Show Results For
- All HBS Web
(1,756)
- People (13)
- News (487)
- Research (970)
- Events (8)
- Multimedia (7)
- Faculty Publications (453)
- 01 Feb 2002
- News
It's academic. (Not!)
much, why not continue this as a career?" Ton credits her faculty advisor, Associate Professor Ananth Raman, with helping her to thrive in the challenging environment at HBS. "Since I came right from college to the DBA Program, I needed... View Details
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
in Medoff’s path to leading Arosa and living out the mission he is dedicated to. The support of professors Jim Sharpe, Royce Yudkoff, and Rick Rubeck aided in Medoff in his search for the right company while in graduate school. Six years... View Details
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
the right to name the baby! Ultimately we auctioned the right to be the first to hold Reggie and post his first social media photo. I was surprised we were able to raise good... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
When our team reached out to 600 CEOs during the pandemic’s early stages to ask them about their greatest concerns, many cited communication with employees. While the right communication strategy has been critical during the pandemic, it... View Details
- 18 Jul 2014
- News
Team Players
interesting challenge, because you have a limited amount of time to build the brand. Then it disappears. We had to develop a marketing plan that was all-encompassing, but that still got the right information to the people who needed it."... View Details
- 01 Mar 2023
- News
Step Change
adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased Careem for $3.1 billion in 2019. Egyptian View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts... View Details
Keywords: Entertainment / Media / Sports
- 15 Jun 2021
- News
The Path out of Polarization
Image by John Ritter It’s not just that Americans can’t find a middle ground on tax policy or abortion rights anymore—political polarization has sunk to a depth from which Americans can no longer see eye to eye on what is fact and what is... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- Web
Commercial Videotaping & Photography | About
rpassias@hbs.edu , Director of Digital Media & Marketing Projects. Harvard Business School reserves the right to refuse to grant permission for any reason, including the... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital View Details
Keywords: April White
- 01 Dec 2006
- News
Faculty Books
Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital... View Details
- 01 Mar 2017
- News
Swimming with the Stream
shifting in the streaming era. The Remix Before release Old Model: Find the right label New model: Find the right platform If you’re an independent artist, music distribution platforms like TuneCore and CD... View Details
Keywords: Dan Morrell
- April 2018
- Teaching Plan
NBCUniversal Telemundo: Transforming Latino Television
By: Henry McGee
Teaching Plan for HBS No. 318-018. View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers,... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
of the challenges they would be encountering,” Elberse says. “People facing these portfolio decisions do what feels right to them. But when you analyze their strategies, you often see mistakes. We’re trying to prevent participants from... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
that, in practice, many users don’t trust platforms to do the right thing, often thinking of them as biased actors. When social media companies publish their policies completely, bad actors could more easily... View Details