Filter Results:
(1,063)
Show Results For
- All HBS Web
(1,063)
- People (6)
- News (242)
- Research (722)
- Events (1)
- Multimedia (2)
- Faculty Publications (188)
Show Results For
- All HBS Web
(1,063)
- People (6)
- News (242)
- Research (722)
- Events (1)
- Multimedia (2)
- Faculty Publications (188)
- 07 Sep 2011
- First Look
First Look: Sept. 7
practitioners. In this study of athlete endorsements, we find there is a positive payoff to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing... View Details
Keywords: Sean Silverthorne
- 01 Oct 2013
- First Look
First Look: October 1
http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy,... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
this success was achieved. Heroes Wanted: Why the World Needs You to Live Your Heart Out by Rodney D. Bullard (AMP 187, 2014) Harvest House Publishers With all the hardships and unmet needs in the world, it’s difficult to believe one... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
School's technology initiative as having a strong positive effect on his classroom method, but he cites common frustrations caused by existing technological limitations. "Sometimes the students can't log on to the Internet and have to send me their View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 29 Jun 2007
- First Look
First Look: June 29, 2007
customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint analysis or implement a mini... View Details
Keywords: Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
developed economies and then turns to developing countries, covering the following topics: farmers' adoption of AI, how AI affects their decision to invest in risky assets, and the extent to which AI helps farmers smooth income and... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
Vegemite, the iconic Australian spread. The team must decide whether to bid for the division and, if so, how much to offer and how to finance the all-cash bid. Making these decisions was difficult because... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
- 15 Jan 2013
- First Look
First Look: January 15
governance of this new eco-friendly community. Emphasis is placed on the institutional collaboration and governance decisions behind Lake Nona's "Medical City" component. Five years after development began, the site boasts a... View Details
Keywords: Sean Silverthorne
- 21 Jul 2010
- Research & Ideas
HBS Faculty Debate Financial Reform Legislation
size and structural issues, the bill relies largely upon the judgment and willingness of regulators and politicians to deal with firms that threaten the "system" and make difficult decisions before... View Details
Keywords: by Staff
- 01 Mar 2013
- News
Making Change
resulting in quadriplegia. We were determined not to let this injury define or limit us, and we've continued to live life to its fullest, working and traveling around the world. But early on, we found it very difficult to plan trips, as... View Details
- 10 Apr 2012
- First Look
First Look: April 10
global by applying innovative growth strategies at home. Rule 2: Always bring something new to market. Without an element of novelty, it will be difficult for retailers to overtake entrenched rivals. Rule 3: Differentiation is more... View Details
Keywords: Carmen Nobel
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
reserves of emotional awareness, which they apply to themselves and the people they are trying to influence. From this perspective, it seems to me that if you’re always on a hard-charging default drive, then it’s very difficult to pause... View Details
Keywords: by Christina Pazzanese
- 26 Sep 2006
- First Look
First Look: September 26, 2006
School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers routinely make View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
provider must decide whether to IPO or accept an offer to be acquired by Euromoney, a global publishing and information content provider that is eager to launch an Internet information service. The case contains a term sheet that can be reviewed to support analysis and... View Details
Keywords: Sean Silverthorne
- 08 May 2019
- News
Lessons from the Ashes
and in some strange way I felt like I even let God down. Like I thought he must have wanted me to keep the company in line with the founder or at least in terms of how you treat people, integrity and all. And so it was just a very, very View Details
- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
past to tales of creative geniuses, athletes, and movers and shakers. The Sentient Enterprise: The Evolution of Business Decision Making by Oliver Ratzesberger (AMP 192, 2017) and Mahanbir Sawhney (Wiley) Having had intimate glimpses into... View Details
- 01 Dec 2002
- News
Bad Times for Business
to change the rules of the game to get to outcomes that are good. I'll bet they'd come up with lots of great ideas. They would go out into the field and grapple with these difficult questions, and it would give them a solid foundation for... View Details
Keywords: Garry Emmons
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
autumn 2005, the company had to weight its decisions in a controversy surrounding a nearly 6 billion euro profit. How did the company explain the profit to investors, customers, the public, and government? How much was the reaction... View Details