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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy.
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Keywords:
Marketing;
Recession;
Products And Sales;
Core Values;
Fluctuation;
Volatility;
Economic Growth;
Economic Slowdown and Stagnation;
Growth and Development;
Marketing Strategy;
Product Marketing;
Risk and Uncertainty;
Salesforce Management;
Asia;
Europe;
Latin America;
North and Central America
Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
- Research Summary
Consumerism and the Distributed Delivery of Health Care
This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail...
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- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers...
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Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- 28 Jun 2007
- Working Paper Summaries
Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict
- February 1998 (Revised October 2002)
- Case
Uganda and the Washington Consensus
By: Huw Pill and Courtenay Sprague
Under the direction of President Museveni, much of the world has heaped praise on Uganda for transforming its economy from devastation to growth and managing the ethnic and racial strife that has divided the country in the past. Following a decade of reforms, Uganda is...
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Keywords:
Macroeconomics;
Economy;
Policy;
Analysis;
Development Economics;
Borrowing and Debt;
Management;
Developing Countries and Economies;
Uganda
Pill, Huw, and Courtenay Sprague. "Uganda and the Washington Consensus." Harvard Business School Case 798-047, February 1998. (Revised October 2002.)
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:...
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Keywords:
Dina Gerdeman
- July–August 2013
- Article
Complementary Goods: Creating, Capturing, and Competing for Value
By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise...
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Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
- 06 Jun 2023
- Cold Call Podcast
The Opioid Crisis, CEO Pay, and Shareholder Activism
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...
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Keywords:
Corruption;
Economic History;
Business History;
Entertainment;
Business;
Strategy;
Media;
Digital Technology;
Blockbuster;
Superstar;
Film;
Television;
Music;
Publishing;
Performing Arts;
Nightlife;
Crime and Corruption;
Entrepreneurship;
Globalization;
History;
Sports;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Germany;
South America;
Europe;
Asia;
North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- Research Summary
Mediation and Alternative Dispute Resolution
Disputes between organizations and among individuals are an all-too-familiar feature of modern life. Lengthy court proceedings consume resources, damage relationships, and often yield outcomes that do not fully satisfy the real needs of the litigants. As a result,... View Details
- October 2017 (Revised August 2018)
- Case
HTC and Virtual Reality
By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...
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Keywords:
Virtual Reality;
Strategy;
Competition;
Information Technology;
Innovation and Management;
Consumer Behavior;
Customer Relationship Management;
Technology Industry
Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their...
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Keywords:
History;
Competitive Strategy;
Industry Structures;
Growth and Development Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- August 2017 (Revised March 2020)
- Case
Flex Hungary: Launching Production (A)
By: Willy Shih
This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is...
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Keywords:
Manufacturing;
Line-balancing;
Flow Line;
Conveyor-paced Line;
Consumer Goods;
Consumer Products;
Production Management;
Production Planning;
Production Scheduling;
Operations;
Production;
Management;
Supply Chain;
Design;
Analysis;
Goods and Commodities;
Consumer Products Industry;
Consumer Products Industry;
European Union
Shih, Willy. "Flex Hungary: Launching Production (A)." Harvard Business School Case 618-002, August 2017. (Revised March 2020.)
- May 2020 (Revised March 2022)
- Case
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
By: Alberto Cavallo and Christian Godwin
In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...
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Keywords:
COVID-19 Pandemic;
Demand and Consumers;
Supply and Industry;
Finance;
Central Banking;
Financial Markets;
International Finance;
Globalization;
Government and Politics;
Health Pandemics;
Decision Making;
Macroeconomics;
Employment;
Crisis Management;
Supply Chain;
Risk and Uncertainty;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Asia;
China;
Europe;
Latin America;
Africa;
United States
Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A)." Harvard Business School Case 720-031, May 2020. (Revised March 2022.)
- April 2013 (Revised March 2014)
- Teaching Note
Gazelle in 2012
By: Andrei Hagiu
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under...
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Keywords:
Debates;
Marketing Strategy;
Demand and Consumers;
Performance;
Social Issues;
Consumer Products Industry
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
- Article
Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?
By: Benjamin Edelman and Damien Geradin
New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and consumers to transact with relative ease and increased trust. These platforms provide notable benefits including reducing...
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Keywords:
Platforms;
Regulation;
Sharing Economy;
Uber;
Airbnb;
Universal Service;
Insurance;
Market Platforms;
Service Delivery;
Software;
Service Industry
Edelman, Benjamin, and Damien Geradin. "Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?" Stanford Technology Law Review 19, no. 2 (2016): 293–328.
- 20 Apr 2018
- Working Paper Summaries
Executive Education in the Digital Vortex: The Disruption of the Supply Landscape
- Article
Professionalism, Fiduciary Duty, and Health-Related Business Leadership
Expanding fiduciary duty to leaders of health-related businesses can help leaders meet the challenges of caring for not only the corporation and shareholders but also the patients and medical professionals. How should leaders of health-related businesses weigh the...
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Margolis, Joshua D. "Professionalism, Fiduciary Duty, and Health-Related Business Leadership." JAMA, the Journal of the American Medical Association 313, no. 18 (May 12, 2015): 1819–1820.
- 18 Jul 2023
- Cold Call Podcast