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- All HBS Web
(1,164)
- People (2)
- News (300)
- Research (725)
- Events (2)
- Multimedia (3)
- Faculty Publications (164)
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were... View Details
- Web
Brand Name Management - The Art of American Advertising
by the 1920s. 45 Some companies patented the shape of their product containers, as Heinz did with its original glass ketchup bottle, to ensure that no other product usurped its unique form. Strasser asserts, “Successful brands were central to marketing schemes that... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
open up within them, giving companies a powerful mechanism for arbitrage across national financial markets. Managing these internal markets to build an advantage requires that CFOs must balance new financial opportunities with the... View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
survey data from India and Indonesia, we first show that financial literacy is a powerful predictor of demand for financial services. To test the relative importance of literacy and price, we implement a field experiment, offering... View Details
Keywords: Martha Lagace
- 09 Aug 2010
- Research & Ideas
How to Speed Up Energy Innovation
Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
- 23 Mar 2010
- First Look
First Look: March 23
paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic... View Details
Keywords: Martha Lagace
- 29 Aug 2024
- Blog Post
Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark
to power the world sustainably. Second, we were impressed by Vestas’ commitment to quality and efficiency. After our first year course in operations management, we were excited to see process design principles in action. Weekly Kaizen and... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
but as a powerful new distribution channel-a way for mutual fund firms and online brokerages to interact easily and comprehensively with established and potential customers. "E-commerce will certainly make it easier for individuals to buy... View Details
Keywords: Garry Emmons
- 11 Aug 2009
- First Look
First Look: August 11, 2009
essay, this uncommonly readable book answers the questions of how American business powered most of the twentieth century and was then severely challenged in the twenty-first, first by its own mistakes and then by globalization.... View Details
Keywords: Martha Lagace
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
finding anything that resembles a national purpose these days. The most powerful forces in society today, he argues, are what he calls microtrends. “The power of individual choices has never been greater,... View Details
Keywords: Government
- 29 Jan 2013
- First Look
First Look: Jan. 29
dimension with particular relevance in outsourcing-is the end customer for whom it is produced. The performance benefits of such customer experience remain largely unexamined. We explore this dimension of... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
Why is the mission of ArtLifting so important? “We’re demonstrating how something as simple as optimism can change lives and create jobs. This is very powerful and very personal to me. My older brother has a rare metabolic disorder that... View Details
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
earn Syllabus 5 Modules, 40-50 Hours Download full syllabus 12-16 hrs Module 1 - 2 Weeks Delivering on Responsibilities to Customers Understand what “gray-area situations” are and the reflective leadership model to start assessing... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of... View Details
Keywords: by James Heskett
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
discussed earlier is an example. Throughout this book, we will document how the presence of an industrial commons can exert a powerful gravitational pull on the location of industries and innovation (and conversely, how the absence of an... View Details
- 01 Jun 2013
- News
Five Bright Ideas
essential). SABIS uses computerized learning assessment systems and online learning to reinforce, not disrupt, the traditional SABIS classroom process. Says Bistany, "It's an approach, honed by decades of practice, that holds powerful... View Details
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
what products or services to offer by first looking inside. Contrary to most companies that begin by looking at markets and competition, these CEOs looked inside to define "who" the company was—where was the most powerful intersection... View Details
Keywords: by Martha Lagace