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  • All HBS Web  (1,412)
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    • News  (239)
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    • Multimedia  (6)
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  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

Sure, the price of tulips in the Netherlands skyrocketed to such outlandish heights that one flower sold for the equivalent of several hundred dollars before the market crashed in 1637, taking the Dutch economy down with it for many years... View Details
Keywords: by Jim Aisner
  • 01 Apr 2014
  • First Look

First Look: April 1

has become derailed after BCG's first major presentation to the RBM board. Will this end the Change Initiative prematurely? Purchase this case: http://hbr.org/product/Roll-Back-Malaria-and-BCG/an/910023-PDF-ENG Harvard Business School Case 914-037 Setting View Details
Keywords: Sean Silverthorne
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

has a positive and significant effect on rainfall insurance adoption, increasing take-up from 8% to 16%. Only one marketing intervention, the money-back guarantee, has a consistent and large effect on farmers' purchase decisions. This guarantee, comparable to a View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

Abstract In this paper, we examine the pattern of correlation among consumer price sensitivities for customer purchase incidence decisions across complementary product categories. We use a hierarchical... View Details
Keywords: Martha Lagace
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

and regulation of insurance markets, including the interaction between consumer choice difficulties or biases and adverse selection. We then document evidence on consumer mistakes in health-care utilization... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

think in any of these cases I launched a revolution, but I think I was helpful. But the pace was so slow, and people were saying that these high deductibles represented consumer-driven health care. It's ridiculous. Consumer markets have... View Details
Keywords: by Sean Silverthorne; Health
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

initial pricing of those securities. The pricing of equity is largely determined by the long-term performance of the firm, whereas the pricing of debt is limited on the upside,... View Details
Keywords: by Ann Cullen; Financial Services
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

productivity requires a large middle class that can afford to consume what is being produced. Solve the economic inequality problem, and we will solve the slow growth problem as well as a lot of other societal problems.” Gamaliel Pascual... View Details
Keywords: by James Heskett
  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

consumers who used to be loyal department store customers. "I think department stores are in the process of significant change," said Pat Chadwick, senior vice president of northeast regional stores for Bloomingdale's, at a... View Details
Keywords: by Julie Jette; Retail
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2013
  • First Look

First Look: October 1

Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky Abstract—This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only... View Details
Keywords: Sean Silverthorne
  • 04 Nov 2014
  • First Look

First Look: November 4

emotion regulation and utilitarian decision making. November 2014 Journal of Marketing Research Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making By: Karmarkar, Uma R., Baba Shiv, and Brian Knutson... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online View Details
Keywords: Dina Gerdeman
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
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