Consumer Prices - Publications - Faculty & Research

07 Aug 2000
Research & Ideas

Rocket Science Retailing

sales data. Early product sales, appropriately adjusted for variations in price and availability, are an excellent predictor of overall sales (see the exhibit "No Need for a Crystal Ball"). In fact, retailers that exploit these... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

01 Jun 2017
News

Case Study: Something New

Cherlin Diniz (MBA 2005) Today’s consumers expect more customized and personalized products, services, and experiences. Anomalie’s value proposition to provide a custom product at the off-the-rack price is... View Details

Keywords: April White

01 Sep 2003
News

Patrick Moreton

it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices and... View Details

Keywords: Garry Emmons; Telecommunications; Information

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details

Keywords: Sean Silverthorne

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

pressure from Walmart and other retailers can lead to unsafe decisions by gas can manufacturers and factory owners. This pattern is being repeated across product categories in many nations. When a company refuses to accept price increases... View Details

Keywords: by Max H. Bazerman; Retail

19 Nov 2014
HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. View Details

Keywords: by Michael Blanding; Food & Beverage

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms,... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

Citation

Educators

Purchase

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

that some consumers, particularly younger and healthier ones, may see their level of choice and therefore competitive pricing improve under the AHCA, while older, sicker, and lower income consumers may find... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

25 Aug 2022
News

Full Stream Ahead

Illustrations by Franziska Barczyk Illustrations by Franziska Barczyk Back in 1985, when Michael Jackson paid what at the time was an eye-popping $47.5 million for ATV Music—and with it the Beatles’s back catalog—he justified the sum by reportedly saying that, just as... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Economist Intelligence Unit | Baker Library

Economist Intelligence Unit In-depth country and selected industry analysis and data. Read More Includes descriptions of the politics, economy, risk, regulation, and business environment of a country, as well as analysis of global automotive, View Details

03 Mar 2009
First Look

First Look: March 3, 2009

multihoming also make platforms' price-cutting strategies on the consumer side less effective. This second effect on equilibrium pricing structures goes in the opposite direction relative to the first one.... View Details

Keywords: Martha Lagace

19 Sep 2016
News

Sustainable Farming in the Arid World

operate sustainably. “I started Sundrop Farms about four years out of the MBA program. Most people don’t know but agriculture consumes about 50 percent of your operating costs are related to fossil fuels. Agriculture uses about 70 percent... View Details

01 Dec 2014
News

Taking Tailoring High Tech

the cost and time commitment of a traditional bespoke tailor. The efficiency of the technology allows Acustom to sell jeans—one of the most difficult tailoring challenges—starting at $225, about a quarter of the going price for custom... View Details

Keywords: April White; fashion

01 Mar 2015
News

Ask the Expert: Inside the Fed

(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through financial markets. Sometimes it... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government; Monetary Authorities-Central Bank; Finance

14 Oct 2009
First Look

First Look: October 14

level thanks to the extreme form of fiscal decentralization that the Brazilian government adopted in the Constitution of 1891, which gave states the sole right to tax exports. We end by running instrumental variable estimates using indices of export View Details

Keywords: Martha Lagace

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that View Details

Keywords: by John Quelch; Sports

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

market. There are no national furniture retail chains, making market penetration easier. IKEA's location selection expertise and their established global supply chains enable them to offer exceptional category-killer prices that are... View Details

Keywords: by John Quelch

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected... View Details