Publications

Find at Harvard

16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

revenue and increased consumer satisfaction and loyalty. First, focus on relationships rather than transactions (see customers as “people, not wallets”). Be proactive by setting prices that benefit both the firm and its customers. Design... View Details

Web

Buy Now, Pay Later: The Usurer's Grip (1912)

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

01 Dec 2017
News

Leadership in Practice

Jenrette (DLJ) when he applied to HBS. “I already had the analytical skills,” he recalls, “but the rigors of the case method raised the bar for me.” Dawson greatly admired his HBS corporate finance professor, the late Scott Mason, whom he... View Details

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details

12 Jun 2017
News

Jeff Immelt to Retire as GE CEO

Immelt has been busy disassembling significant elements of the conglomerate that he began leading four days before the terrorist attacks on Sept. 11, 2001. Immelt’s goal was to make GE more streamlined, stripping away finance and View Details

March 1989 (Revised August 1994)
Case

Avon Products

Avon Products announced both a change in its business focus and a reduction of its dividend in June 1988. To offset the likely stock price effect of the dividend reduction, Avon announced at the same time an unusual exchange offer, under which it would take up to 25%... View Details

Keywords: Diversification; Capital Markets; Corporate Finance; Consumer Products Industry

March 2009 (Revised December 2009)
Supplement

Relational Investors and Home Depot (B)

By: Jay W. Lorsch and Kaitlyn Simpson

Keywords: Investment; Consumer Products Industry; Consumer Products Industry

Profile

Matthew Mariner

to put those skills to work." Next year, Matthew intends to enter the business-plan competition, "with something that combines technology with finance and accounting-related functions; an online service for certain View Details

01 Mar 2024
News

The Exchange: Takeaways from the Takedown

regulation as either outdated or not well-aligned with what would drive consumer surplus in the future. I think there was some of that at FTX. They decided they were going to become so large and have such deep connections that they could... View Details

Keywords: Jen McFarland Flint; Finance; Finance

August 2015
Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson

Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details

Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry

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at Redesign Health, a digital health venture studio, where he created and financed health tech startup companies. Before that, he was a Managing Director at dRx Capital, Novartis’ digital health venture capital fund, where he led... View Details

Keywords: Healthcare

March 2011
Article

Do Sell-Side Stock Analysts Exhibit Escalation of Commitment?

By: John Beshears and Katherine L. Milkman

This paper presents evidence that when an analyst makes an out-of-consensus forecast of a company's quarterly earnings that turns out to be incorrect, she escalates her commitment to maintaining an out-of-consensus view on the company. Relative to an analyst who was... View Details

Keywords: Escalation Of Commitment; Stock Market; Updating; Behavioral Economics; Motivation and Incentives; Behavior; Consumer Behavior; Financial Markets; Forecasting and Prediction

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18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the company's missteps, the... View Details

Keywords: by Staff; Auto

August 1985
Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details

Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Consumer Products Industry