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  • All HBS Web  (6,760)
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    • News  (1,169)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
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  • 15 Jun 2021
  • News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 01 Sep 2006
  • News

Street Singer

your classmates’ experiences. That’s part of the value of HBS. It’s huge.” At Morgan Stanley, which she joined right out of HBS, Harris leads the equity private placements effort in global capital markets and covers the retail and View Details
Keywords: Julia Hanna; Finance
  • 01 Dec 2020
  • News

Finding The Right Patient-Provider Match

Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed his training as a cardiologist,... View Details
Keywords: Susan Young
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details
Keywords: Dan Morrell
  • 01 Jun 2011
  • News

Alumni Books

of how the historic merger between the Chicago Mercantile Exchange and CBOT almost didn’t happen. She details the reasons behind the derivatives market’s spectacular growth and explains how derivatives affect the lives of average View Details
Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government
  • 06 Dec 2021
  • News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information
  • 01 Dec 2007
  • News

Hi-Ho, Hi-Ho

Investment Banking: 10.5% Investment Management: 7.3% Hedge Funds: 5.3% Private Equity/LBO: 12.4% Sales & Trading: 2.0% Venture Capital: 2.5% Other: 4.4% Consulting 21.1% Manufacturing 17.3% Biomed/Pharma: 3.7% Consumer Products: 4.9%... View Details
  • 31 Oct 2018
  • News

Preaching with a Choir

volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle Choir, re-energize it,... View Details
  • 29 Jan 2019
  • News

Gloria Steinem and Diane Paulus Take Center Stage

Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details
Keywords: Margie Kelley
  • 02 Dec 2018
  • News

An Investor’s Guide to Climate Change: Risks and Opportunities

consumers bear the true cost of their own energy consumption. This event was part of a series of alumni events focused on climate change organized by BEI and leading up to an HBS alumni conference in the coming academic year, chaired by... View Details
Keywords: Allison Webster; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2016
  • News

Up by the Roots

the story of his family’s products—which include roots, teas, and supplements—and how they differ from the competition (some of which are counterfeits labeled “Made in Wisconsin”). Hsu insists that consumers understand they’re getting... View Details
Keywords: Francis Storrs
  • 01 Jun 2017
  • News

Surveying Students’ Summer Plans

be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the... View Details
Keywords: Julia Hanna
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
  • 01 Jun 1996
  • News

Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Dec 2012
  • News

Alumni Book Briefs

best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on the shelf to how to leverage consumer associations with... View Details
Keywords: Broadcasting (except Internet); Information
  • 21 Mar 2019
  • News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark about being “warmhearted and... View Details
Keywords: Jill Radsken
  • 03 Oct 2017
  • News

Can Bezos’s Ties to Boston—and HBS—Seal the Deal?

its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied to give him a lift. Two of them, Rayport recalls, were promptly hired to work at Amazon — they helped the... View Details
Keywords: Retail Trade
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online View Details
Keywords: Sean Silverthorne; Management
  • 01 Jun 2007
  • News

Profiles from the class of 2007

quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
  • 15 Dec 2015
  • News

The Year in Ideas 2015

R&D-intensive fields are likely to correctly predict the success of the firm, but that the same is not true in non-R&D-intensive sectors. Why? Perhaps because success in sectors like consumer software relies less heavily on the initial... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
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