Publications
Publications
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(3,355)
- Faculty Publications (925)
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
Keywords: Telecommunications Industry
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman
- August 1986 (Revised May 2005)
- Case
Mike Finkelstein (B)
By: Carliss Y. Baldwin, Charles Bryan and Ken Leet
Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing... View Details
- March 1986
- Teaching Note
American Communications (A), Teaching Note
By: D. Quinn Mills and G. Bruce Friesen
- March 1986 (Revised November 1990)
- Case
Valerie Morgan
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details
- September 1985 (Revised October 1989)
- Case
CompuServe (A)
By: James L. Heskett
- April 1985 (Revised March 1986)
- Case
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
- July 1983
- Background Note
Brave New World: Note on the Data Communications Marketplace--1983
By: John F. Cady and Frank V. Cespedes
Keywords: Information Industry
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- April 1982
- Supplement
General Electric: John F. Welch, Jr., Chairman of the Board, Video
By: Francis Aguilar and Richard G. Hamermesh
Welch discusses a variety of topics. View Details
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
- April 1979 (Revised May 1993)
- Teaching Note