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Show Results For
- All HBS Web
(1,773)
- People (1)
- News (342)
- Research (1,100)
- Events (9)
- Multimedia (11)
- Faculty Publications (594)
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- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
organization alignment (alignment index). This enterprise scorecard captures the essential elements of the overall strategy. It provides SMI with the top-down guidance from corporate to the business and service units that needs to be... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
continuous moments of joy was the best way of retaining it. Thus, the most captivating ads in the experiment were those that began by surprising the viewer and then went on to make the viewer smile. But successfully capturing and keeping... View Details
- 29 May 2012
- First Look
First Look: May 29
defines an explicitly formulated "strategy" as the smallest set of choices and decisions sufficient to guide all other choices and decisions, which formally captures the idea of strategy as a plan boiled down to its most... View Details
Keywords: Sean Silverthorne
- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
interviews that are conducted in an academically rigorous way (open-ended exploration, deep systematic probing, etc.). Salvaj: I would like to see more interviews of women business leaders in Latin America. The project has done a good job View Details
Keywords: by Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
valuation estimates to examine whether analysts reliably assess the risk surrounding a firm's fundamental value. We find that the spread in analysts' state-side contingent valuations captures the riskiness of operations and predicts the... View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
users can access and improve the source code. At the same time, however, opening a module sets up an open source (free) competitor. This hampers the firm's ability to capture value. We analyze three competitive situations: monopoly,... View Details
Keywords: Martha Lagace
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Exploiting micro-level household consumption data, we show that long-run stockholder consumption risk better captures cross-sectional variation in average asset returns than aggregate or non-stockholder consumption risk and provides more... View Details
Keywords: Martha Lagace
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
the employees, and conducting interviews. Maverick Advertising is a pseudonym; it captured the spirit of the agency. The CEO/founder envisioned a new kind of unpretentious, collegial ad agency without the industry's characteristic love of... View Details
Keywords: by Martha Lagace
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
be on the verge of another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his... View Details
- 29 Sep 2015
- First Look
September 29, 2015
patients; however, organizations have struggled to obtain outcomes data from electronic health record (EHR) systems. This study describes how Texas Children’s Hospital customized a commercial EHR system and assembled a cross-functional team to View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
research in finance and economics. We propose two tests to evaluate how well measures of financial constraints actually capture constraints. We find that firms typically classified as constrained do not in fact behave as if they were... View Details
Keywords: Sean Silverthorne
- 02 Nov 2010
- First Look
First Look: November 2, 2010
a commercial entity (images captured and uploaded from personal cell phone cameras), the news industry landscape became freewheeling and individualistic. The straight-line model of content generator to distributor to reader was gone.... View Details
Keywords: Sean Silverthorne
- 20 Feb 2006
- Research & Ideas
Are Company Founders Underpaid?
have lower compensation. On the one hand, the higher level of intrinsic motivation leads founders to willingly—even eagerly—take lower compensation. This voluntary side was captured by a VC who maintained, "The Founder CEO benefits... View Details
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details
Keywords: by Sarah Jane Gilbert
- 15 May 2012
- First Look
First Look: May 15
conventional optimal tax theory because it eases the classic tradeoff between efficiency and equality. But tagging is used in only limited ways in tax policy. I propose one explanation: conventional optimal tax theory has yet to capture... View Details
Keywords: Carmen Nobel
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
co-chaired the conference and co-edited the book, with the idea of capturing as much as possible of the excellent thinking that came out during this event. By "broadband explosion" we mean the coming together of real-time... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
http://www.hks.harvard.edu/var/ezp_site/storage/fckeditor/file/pdfs/centers-programs/programs/crisis-leadership/Working%20Together%20in%20Crises--CRJ%20March%202012.pdf Capturing History: The Case of the Federal Radio Commission in 1927... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
song effectively maximizes profits? Could Apple charge less and capture more market share, or price higher and create more net profit? A: Apple makes little money from the sale of songs. It is estimated that record companies pocket about... View Details