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  • April 2006 (Revised October 2008)
  • Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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  • 12 Jul 2011
  • First Look

First Look: July 12

case:http://cb.hbsp.harvard.edu/cb/product/211106-PDF-ENG Patagonia Sur: For-Profit Land Conservation in Chile Arthur I Segel, Nicolas Ibanez, and Jay VerjeeHarvard Business School Case 211-103 Warren Adams founded Patagonia Sur in 2007... View Details
Keywords: Carmen Nobel
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional Starbucks... View Details
Keywords: Dina Gerdeman
  • 13 Nov 2007
  • Research & Ideas

Six Steps for Reinvigorating America

It's no coincidence that the new book America the Principled is coming out just as the U.S. presidential election gets into full swing, says its author, Harvard Business School professor Rosabeth Moss Kanter. She wants us all to rethink... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

Business School Case 715-024 Bhutan: Governing for Happiness Unique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

plans to colonize Mars. Would Musk be able to realize his ambitious goals or was he taking too many risks with his investors’ money? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717431-PDF-ENG Harvard View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals By: Sippl, Kristin Abstract—While much is known about transnational climate governance, less is known about... View Details
Keywords: Dina Gerdeman
  • 13 Nov 2012
  • First Look

First Look: November 13

http://www.people.hbs.edu/mnorton/gray ward norton.pdf What Makes Analysts Say 'Buy'? Authors:Boris Groysberg, Paul M. Healy, Nitin Nohria, and George Serafeim Publication:Harvard Business Review 90, no. 11 (November 2012) Abstract An... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of... View Details
Keywords: Dina Gerdeman
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta and Tom... View Details
Keywords: by Sean Silverthorne
  • September 8, 2009
  • Article

The New Governance Paradigm

By: Nathaniel Foote and Michael Beer
Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details
Keywords: Corporate Governance; Competency and Skills; Banks and Banking; Failure; Goals and Objectives; Leadership; Management Practices and Processes; Ethics; Performance; Governing and Advisory Boards; Crime and Corruption
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  • 27 Sep 2016
  • First Look

September 27, 2016

decrease in hospital operational performance both at the time of and in the months leading up to the cohort turnover. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49849 Harvard Business School Case 316-086... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • First Look

December 20, 2016

managers a way to illustrate the cause-effect relationship between company goals and the overall business strategy. Using an internal value chain model, we discuss how the balanced scorecard can support and... View Details
Keywords: Carmen Nobel
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

Successful Professionals: One Process—Multiple Goals Heidi K. GardnerHarvard Business School Note 411-028 The best hiring practices help professional firms attract successful employees, equip newcomers with... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2016
  • First Look

August 23, 2016

of principles for responsible investment, a standard that falls well short of integrating ESG considerations into their investment decisions. Myth Number 3: Companies cannot influence the kind of shareholders that buy their shares, and corporate managers must often... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

agency-based predictions. The evidence does not confirm managerial discretion is being used to convey private information. Download the paper: http://www.hbs.edu/research/pdf/08-014.pdf   Cases & Course MaterialsThe Blackstone Group's IPO Harvard View Details
Keywords: Martha Lagace
  • 16 Apr 2013
  • First Look

First Look: April 16

democratize information and change the way that stocks are traded, threatening the industry's product and business model. There were upheavals and stagnation in established core financial markets such as the U.S., Japan, and Western... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

P&G Harvard Business School Case 706-435 In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire... View Details
Keywords: Martha Lagace
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

and values. The CEO has set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must create several new businesses. The head of knowledge management must decide how his function should change in order to become... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

  PublicationsIndispensable: When Leaders Really Matter Author:Gautam Mukunda Publication:Harvard Business Review Press, 2012 Abstract Will your next leader be insignificant-or indispensable? The importance of leadership and the impact of... View Details
Keywords: Sean Silverthorne

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