Business Analytics - Publications - Faculty & Research

30 Nov 2017
News

Happy Meals (Are Here Again)

before we fully locked and loaded the business case. It’s a great example of how we are trying to shift to be customer-focused, take some of the emotion out, and let the analytics help drive it.” “The genius... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Sep 2020
News

Alumni and Faculty Books for September 2020

When Johnson was born, social norms and her government-issued birth certificate said she was Negro, nullifying her mother’s white blood in her identity. Later, as a Harvard-educated business executive feeling too far from her black roots,... View Details

01 Sep 2009
News

Alumni Books

anyone in business and sales. The book ends with a series of analytical exercises to illuminate basic principles on which readers can base business plans. The Power Curve:... View Details

01 Mar 2011
News

Local Hero

from a franchise on the brink of leaving town in 1992 to toast of the town in 2010 is the stuff of Hollywood scripts. And indeed, when the lanky, loquacious executive talks about his lifelong history with the team, his reminiscences are captivating. Baer’s career in... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Student-Profile

Alexandra C. Feldberg

work, I developed a deep interest in gender and knowledge transfer in organizations. Although I enjoyed the analytical aspects of consulting work, I missed being in an academic environment. I realized that the depth, precision, and rigor... View Details

01 Mar 2006
News

The Producers

represents a growing trend or an unsettling blip, but one thing is certain: As many changes as there have been in the film industry, more are sure to come as technology alters the way movies are made and how we watch them. The movies are still a $25 billion View Details

Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

Citation

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18 Mar 2019
Blog Post

"It's Important to Have a Compelling Story:" Jodi Glickman on Being Great on the Job

communicate the way I did—he didn't know how to ask for help and sound smart, or answer a question he didn't know the answer to, or give someone junior to him feedback. He told me he learned more from listening to me on the phone than he did reading every View Details

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Corporate Finance: Corporate Financial Operations (CFO) - Course Catalog

strategic, operating, investment, and financing decisions. The course emphasizes the development of practical insights rather than formal theories. We will cover the shortcomings of the frameworks developed in RC Finance 1 and 2. We will discuss how the View Details

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2+2 Application Process | MBA

2+2 Application Process The 2+2 program is a deferred admission process for current students, either in college or full-time master’s degree programs. 2+2 is comprised of at least two years of professional work experience followed by two years in the regular Harvard... View Details

01 Dec 2016
News

Alumni Books of 2016

Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the authors... View Details

13 Apr 2010
First Look

First Look: April 13

behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We develop an View Details

Keywords: Martha Lagace

01 Jan 2013
News

Thomas A. James, MBA 1966

home." Having logged so many hours as a performer, he was self-confident and comfortable speaking his mind, and his natural proclivity for numbers and analytics served him well. "I loved business school," he... View Details

Keywords: Susan Young

14 Apr 2021
News

The First Five Years: Mike Gandy Auzenne (MBA 2016)

due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able to commit as much time as I... View Details

29 Jan 2013
First Look

First Look: Jan. 29

of the CDC. Purchase this case:http://hbr.org/search/413064-PDF-ENG Predilytics Higgins, Robert F., and Annelena LobbHarvard Business School Case 813-023 The management team at Predilytics, a healthcare View Details

Keywords: Sean Silverthorne

14 Feb 2018
Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

HBS, I worked as an equity research analyst at Goldman Sachs and as a strategy analyst in the advertising sales division of The Wall Street Journal. My stint in finance helped me develop my analytical and research capabilities. Working at... View Details

Keywords: Nonprofit / Government

01 Mar 2005
News

Job Interviews

these are usually project management skills and general business analytic skills, which any industry can use.” What you say in an interview is important, but how you say it also counts. To make a strong... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details

Keywords: by Carmen Nobel; Consumer Products

01 Oct 2002
News

Sam Hayes

practice in the use of statistical, accounting, and financial analytic tools. A resident of Westwood, Massachusetts, Hayes sits on four corporate boards, chairs the investment committee at Swarthmore College (his alma mater), and is... View Details

Keywords: Garry Emmons

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Global Entrepreneurship - Course Catalog

emerging ecosystems are likely to be sustainable provides a roadmap for expanding an investment footprint. Finally, for those interested in evaluating economic and business environments generally, EOV provides a robust macro setting in... View Details

Publications