Publications

26 May 2015
Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

world. Among economic scholars, field research often takes place within the walls of corporations, non-profits, small businesses, or government entities. Ideally, these organizations eventually can apply the... View Details

Keywords: by Carmen Nobel

01 Feb 2000
News

HBS Alumni Association Board of Directors: President's Report

Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda View Details

Keywords: Edmund A. Hajim (MBA '64)

10 Mar 2021
News

Turning Point: Coming to Cambodia

director, and started small by simply updating the museum’s English-language entry on Wikipedia. That led to conducting strategy, management, and proposal-writing workshops for, among others, the National Museum, the Royal University of... View Details

Keywords: mentorship; nonprofit management; retirement; leadership

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

Find at Harvard

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

to as high as, in some cases, millions of dollars. Khaire and Wadhwani describe their work in "Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian... View Details

Keywords: by Sean Silverthorne

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

Staffing, risks, benefits, and regulatory compliance are all increasingly externalized, most often to parts of the world where need routinely trumps prudence. Rather than manage their own corporate assets,... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom

October 2024
Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester

Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details

Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry

Find at Harvard

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

history to the future improvement of business management, HBS on Thursday announced the creation of the Business History Initiative, a multidisciplinary research and teaching effort that will take its View Details

Keywords: by Geoffrey Jones & Walter Friedman

24 Sep 2014
Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details

Keywords: by John Macomber; Energy; Utilities

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

Business School and Professor in Health Policy and Management at the Harvard T.H. Chan School of Public Health. Even though Chipotle’s supply chain is shorter, with fewer intermediaries between supplier and... View Details

Keywords: by Dina Gerdeman; Food & Beverage

08 Sep 2016
Video

Monitoring global supply chains

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

lot gets done at the university, and it may be a safer place to be, at least for the next few years.” Yet the sunny period following a scandal doesn’t necessarily last; five years later, the chance of... View Details

Keywords: by Dina Gerdeman; Education

18 Mar 2022
Blog Post

The Health Care Conference and the Convening Power of HBS

experience at HBS so far, exemplified by my involvement in the recent 2022 HBS Health Care Conference. I am now an EC (second-year student) at HBS and served as one of the co-chairs of the 19th annual Health... View Details

March 2014 (Revised January 2015)
Case

Ghurka

By: Jose B. Alvarez, Walter J. Salmon and Christine Snively

Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a... View Details

Keywords: Retailing; Luxury