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Show Results For
- All HBS Web
(938)
- People (2)
- News (300)
- Research (508)
- Multimedia (2)
- Faculty Publications (222)
- 10 Dec 2013
- First Look
First Look: December 10
interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news. ... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details
Keywords: Martha Lagace
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
communities in the United States and the world are experiencing very different realities as the year draws to a close. While you might have an idea you believe in, I would err on the side of humility and test if and where your ideas might... View Details
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
firm-driven communication using the brand, my definition of advertising, still has a place for many, many companies. They should track consumer-to-consumer communication, i.e. word-of-mouth, but in some cases with word-of-mouth there’s... View Details
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has... View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
Class Acts
Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class of 1996. And while it's impossible to show the depth and... View Details
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 20 Sep 2011
- First Look
First Look: September 20
lines in order to illuminate the ways that U.S. states take advantage of federal ambiguity and are able to shape corporate practices to their benefit. We specifically examine how patterns of bank acquisitions are shaped by the crucial relationship between the federal... View Details
Keywords: Sean Silverthorne
- 20 Jul 2022
- News
Wired to be Inspired
thinking about your employees, you’re thinking about your communities and you’re thinking about the planet. It’s palpable. You can see how they talk about themselves. You can see how they envision their strategy. You can see how employees... View Details
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details
- 11 Sep 2012
- First Look
First Look: September 11
ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with the results. Strategically they had... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
forecasts: how they are aggregated, evaluated, and communicated to stakeholders. We expect to see greater use and aggregation of probability forecasts, especially given developments in statistical modeling, machine learning, and expert... View Details
Keywords: Dina Gerdeman
- 15 Sep 2009
- First Look
First Look: September 15
Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long recognized for its community involvement, had a role to play in... View Details
Keywords: Sean Silverthorne
- Web
Oral Histories | Baker Library
major there, and I did some independent study, research of a new big store that had moved in and changed the community, the impact on the community of that store so I was using some of the things I'd learned at the program as well as... View Details