Publications

Publications

Filter Results: (1,218) Arrow Down
Filter Results: (1,218) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 45 of 1,218 Results →
  • 27 Apr 2021
  • Blog Post

There Are No HBS People, Just People Who Happen to Go to HBS

I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
Keywords: by Carmen Nobel; Auto
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired... View Details
Keywords: Carmen Nobel
  • Profile

Darrin Rahn

and disruption," Darrin says. "We’re seeing food and beverage brands take a more local and mission-driven approach. My interest is in trying to create sustainable solutions within large food companies." Darrin is giving... View Details
Keywords: CPG
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
Keywords: by Dina Gerdeman; Travel
  • 19 Nov 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

and innovators alike grapple with both the impacts of climate change and how to build a more sustainable system for the future. Right now there is enormous opportunity (and need!) for strategic thinkers and do-ers to bring fresh energy... View Details
  • 01 Oct 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

innovators alike grapple with both the impacts of climate change and how to build a more sustainable system for the future. Right now there is enormous opportunity (and need!) for strategic thinkers and do-ers to bring fresh energy and... View Details
  • 13 Sep 2011
  • First Look

First Look: September 13

I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2017
  • News

Case Study: Something New

and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and... View Details
Keywords: April White
  • 21 Jan 2016
  • Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and... View Details
Keywords: Nonprofit / Government; Entertainment / Media / Sports
  • 20 Aug 2013
  • First Look

First Look: August 20

Buildings By: Herron, J., Amy C. Edmondson, and Robert G. Eccles, Jr. Abstract—Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices... View Details
Keywords: Anna Secino
  • 01 Jun 2012
  • News

Bringing ‘Global’ Back Home

Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong... View Details
Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing
  • 18 Apr 2022
  • News

Book Smart

library—and no one was particularly keen on using it. The books, the guide informed Risher, came by boat, were often well out of date, and were of little interest to the children. So one day the building had been locked, and the key had... View Details
  • 01 Jun 2018
  • News

Ink: Alumni Books and Recommendations

introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
  • 02 Mar 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Energy

agriculture, and manufacturing. What HBS Brings to the Energy Ecosystem The diversity within the energy sector also extends to company size. There are startups creating innovative solutions to address energy problems around the world, as well as large established... View Details
Keywords: Energy / Cleantech
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne