Bottom Of The Pyramid - Publications - Faculty & Research

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the View Details

Keywords: by Jean Ayers

12 Nov 2019
News

Seismic Shift

diversity and inclusion at the highest levels of tech and venture capital. Diversity, she knew, was simply good business—for all of the social... View Details

Keywords: Maureen Harmon

30 Sep 2016
News

Competing Against Luck

companies, which at one point were widely regarded as unassailably successful-- a decade or two later, you find them in the middle of the pack, or often at View Details

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

What do you wish business people would do more? This was not really surprising. I mean, people want—people are really, really interested in business doing more than paying attention to their bottom line. And this cut across View Details

25 Aug 2022
News

September 2022 Alumni and Faculty Books

and finds a diabolical parenting manual, his world turns upside down. The Ultimate Guide to Hacking Your Kids was written by an organization called Families Against Rotten Teens (F.A.R.T.), a secret society View Details

01 Jun 2023
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2001
News

Reaching Out

work, nonprofit fellows contribute to and witness transformations in the lives of others — with lasting effects on their own lives as well. One day last August in rural Kharagpur, India, Neera Nundy (HBS... View Details

Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance

01 Mar 2010
News

Money Matters

Indian stock market was booming, and investors had grown accustomed to outsized returns. Then the bottom fell out. The financial crisis spawned in View Details

Keywords: Roger Thompson; Finance

09 Jan 2020
News

Your Whole Self

ago, you realize it was probably one of the best things that ever happened to me. I think sometimes it takes hitting rock bottom and realizing that you are absolutely out View Details

13 Sep 2019
News

Hollywood Ending

reboots of Punk’d and Singled Out by MTV Studios. And down at the low-cost bottom of the pyramid, Quibi is hoping... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

23 Nov 2020
Blog Post

We Rise

is going to improve their bottom line is a start.” #2: Change the Image The Perkins Fund does not invest exclusively in women founders, but in View Details

Web

Print View - Course Catalog

Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for customers with profits for shareholders. That is not... View Details

08 Sep 2016
News

How We Make It Work

Its currency only grew with the 2012 publication of Anne-Marie Slaughter’s Atlantic Monthly article “Why Women Still Can’t Have It All,” followed by Sheryl Sandberg’s (MBA 1995) 2013 book, Lean In. This... View Details

06 Dec 2021
News

New Wave

Verdant’s turbines, for instance, sit on a massive steel frame that was custom-built in New Jersey; the entire assembly weighs 105 tons and had to be ferried into position on a barge before it could be lowered to View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen

02 Nov 2020
Blog Post

WE RISE