Publications

1999
Chapter

Learning, Trust and Organizational Change: Contrasting Models of Intervention Research in Organizational Behavior

By: A. Edmondson and B. Moingeon

Keywords: Organizational Change and Adaptation; Trust

June 1999
Article

Projections onto Efficient Frontiers: Theoretical and Computational Extensions to DEA

By: F. Frei and P. Harker

Keywords: Mathematical Methods; Forecasting and Prediction; Theory

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Perceptions

By: Robert J. Dolan

Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Industry Structures; Marketing Strategy; Consumer Behavior

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry

1999
Working Paper

Broadening Behavioral Decision Research: Multiple Levels of Processing

By: Douglas L. Medin and Max Bazerman

1999
Article

Broadening Behavioral Decision Research: Multiple Levels of Processing

By: D. L. Medin and M. H. Bazerman

Keywords: Decision Making; Research

December 1998 (Revised April 1999)
Case

Mind of the Market: Anatomical View of the Human Brain, Primer Three

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: Constructive Memory Processes, Primer Nine

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: Genetics and Behavior, Primer Five

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: Introduction to Neuroscience, Primer One

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: Is the Human Brain a Computer? Primer Seven

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: The Emotional Brain, Primer Eight

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

October 1998
Background Note

Welfare-to-Work Information and Statistics

By: Rosabeth M. Kanter and Ellen Pruyne

Summarizes information on the national issue of hiring people from the welfare roles. Organized by topics relevant to business, this note reviews research findings and statistics and poses questions to assist business decision-makers in assessing a company's current or... View Details

Keywords: Decision Choices and Conditions; Recruitment; Risk Management; Planning; Programs; Research; Welfare

1998
Chapter

Process Research on Strategic Decisions: A Personal Perspective

By: J. L. Bower

Keywords: Decisions; Strategy; Research

Article

Absorptive Capacity, Coauthoring Behavior, and the Organization of Research in Drug Discovery

By: Rebecca M. Henderson and Iain Cockburn

Keywords: Behavior; Research and Development; Organizations; Health

Read Now

May 1998
Teaching Note

Development Relationships TN

By: David A. Thomas and Emily Heaphy

The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The... View Details

Keywords: Decisions; Curriculum and Courses; Job Offer; Personal Development and Career; Relationships; Strategy

March 1998
Article

The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research

By: M. H. Bazerman and A. E. Tenbrunsel

Keywords: Decision Making; Integration; Cognition and Thinking; Behavior; Research