Publications
Publications
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- All HBS Web
(5,603)
- Faculty Publications (1,086)
- August 2001 (Revised April 2005)
- Case
Surface Logix
By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
- July 2001 (Revised October 2002)
- Case
Centra Software
By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
- 2001
- Working Paper
Enterprise-Level Packaged Software Adaptation: An Empirical Study of Firm-Initiated and Vendor-Initiated Strategies
By: Mark J. Cotteleer and Frances X. Frei
- June 2001
- Exercise
Strategic Human Resource Management Applications Exercise
By: Michael Beer
Overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details
- April 2001 (Revised July 2001)
- Case
Verge Software (B) XMarkstheSpot
By: Dorothy A. Leonard and Elizabeth Kind
Keywords: Software
- April 2001 (Revised March 2002)
- Case
Seagate Technology Buyout
By: Gregor M. Andrade, Stuart C. Gilson and Todd C. Pulvino
In March 2000, a group of private investors and senior managers were negotiating a deal to acquire the disk drive operations of Seagate Technology. The motivating factor for the buyout was the apparently anomalous market value of Seagate's equity: Seagate's equity... View Details
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details
Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States
- March 2001 (Revised November 2005)
- Case
Cisco Systems Architecture: ERP and Web-enabled IT
By: Richard L. Nolan, Kelley Porter and Christina Akers
In a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office... View Details
- February 2001 (Revised May 2001)
- Case
Wipro Technologies (A)
By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
The new general manager of Wipro's software services division has been brought on board from General Electric to develop the division into a leading provider of software services to the world's largest corporations. A native of India who received management training in... View Details
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
- January 2001
- Background Note
Application Service Providers
By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
- January 2001
- Case
Valuing Project Achieve
By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
- December 2000
- Background Note
Networked Utility Providers
By: Thomas R. Eisenmann and Alastair Brown
Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details
- December 2000 (Revised March 2001)
- Case
DoubleTwist, Inc.
By: Joseph L. Bower and Christina L. Darwall
John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
- November 2000 (Revised May 2002)
- Case
Oracle Corporation
By: Frances X. Frei and Hanna Rodriguez-Farrar
Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details