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Factiva | Baker Library

Factiva can only be used for academic research. Using the content for analytics or text mining is prohibited. Learn More Company databases: which database to choose? Still need help? Our expert librarians are here to help you find what... View Details

November 2019
Article

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry

February 2011
Supplement

Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez

Datasets of gaming and hotel customers to perform analysis for the case. View Details

Keywords: Analytics and Data Science; Games, Gaming, and Gambling; Las Vegas

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25 Feb 2020
News

How Artificial Intelligence is Changing Business

algorithms to analyze radiology scans, applying quantitative analytics to marketing movies, and analyzing sales data from an online flash retail site to develop a better pricing model. The teaching and research of HBS faculty reflect the... View Details

Keywords: Susan Young

24 Apr 2014
News

Leaders must be strategists first

questions facing a business,” says Montgomery, the Timken Professor of Business Administration and Director of Research at HBS. Once the heart of leadership, strategy has devolved to an analytical problem to be solved, a left-brain... View Details

Profile

Kaki Ettinger

how I could make the greatest contribution. I came to HBS to discover and understand the different paths in this sector for someone with an analytical mind, a deep interest in technology, and a passion for storytelling and the creative... View Details

Keywords: Entertainment / Media; Technology; Entrepreneurship

1999
Article

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta

Keywords: Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry

April 2001
Article

Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration

By: T. M. Amabile, C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh and S. Kramer

We present a case of academic-practitioner research collaboration to illuminate three potential determinants of the success of such cross-profession collaborations: collaborative team characteristics, collaboration environment characteristics, and collaboration... View Details

Keywords: Research; Cases; Analytics and Data Science; Theory

2022
Article

Data Poisoning Attacks on Off-Policy Evaluation Methods

By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju

Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats... View Details

Keywords: Analytics and Data Science; Cybersecurity; Mathematical Methods

01 Jun 2011
News

Eye in the Storm

Other Newsmakers Bob Gannon (OPM 16, 1990) Diana ("Dido") Harding (MBA ’92) David Miller (MBA ’03) Allison O’Kelly (MBA ’99) Mike Stone (MBA ’88) Tom Tiller (MBA ’91) Bill Wyman (MBA ’65) Ammara Yaqub (MBA ’05) As turmoil swept across the Middle East, assessing it... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Sep 2005
News

Faculty Research Online

You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Fast Answer

REITs (real estate investment trusts)

next screen at Click Here choose Global Category and in the Value cell choose Real Estate Sector Equity. Enter other criteria if desired and run the search. Real Capital Analytics (RCA) Select Investors Select Capital Tracker from the... View Details

Career Coach

Mark Hardie

Center at Framingham State University. Prior to the Innovation Center, Mark was a consultant/COO at Kaymbu Inc., a Boston-based edTech startup. He directed Vermont-based 800Response Inc.’s product development for a SaaS speech analytics... View Details

Keywords: Entrepreneurship; Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Telecommunications

August 2024
Technical Note

Introduction to Data Analysis in Python

By: Michael Parzen and Jo Ellery

This note introduces Python as a tool for data science, including the Pandas library for data analysis. View Details

Keywords: Analytics and Data Science

Educators

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2023
Working Paper

Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

By: Daniel Yue, Paul Hamilton and Iavor Bojinov

Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details

Keywords: Analytics and Data Science

SSRN

Article

Considerations of Fairness and Strategy: Experimental Data from Sequential Games

By: V. Prasnikar and A. E. Roth

Keywords: Fairness; Strategy; Analytics and Data Science; Games, Gaming, and Gambling