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Show Results For
- All HBS Web
(2,126)
- People (5)
- News (814)
- Research (942)
- Events (3)
- Multimedia (16)
- Faculty Publications (181)
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- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
Jain (Harvard Business School Publishing, 2002) is a fact in many organizations today. It can be summed up by the question, "What's new?" Karl Hansen commented, "New Marketing is just another way View Details
Keywords: by James Heskett
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Competition keeps you hungry. It forces you to continually find new and more cost-effective solutions to business problems. Although there's nothing new in this insight, recent research suggests some... View Details
Keywords: by David Stauffer
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale.... View Details
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
he believes technology is not the answer to everything but it can fix a lot. And a lot more can be done than is being View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
suddenly came under common ownership. In addition, mergers between advertisers could be a source of conflict-of-interest problems: for example, when the ad agency of an acquired company also provided services View Details
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
Business History at Harvard Business School. Jones talked with us about the book. Sean Silverthorne: Given the growth of the Turkish economy and the country’s importance in geopolitical circles, it seems surprising that this book appears View Details
Keywords: by Sean Silverthorne
- 18 Oct 2004
- Research & Ideas
The Bias of Wall Street Analysts
up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
rewards programs as a defense mechanism. They just try to copy what the competition is doing. If that is all that you do, then you are not clear in your own mind about what can be View Details
- 13 May 2014
- Op-Ed
The Alibaba Effect
export-driven economy to one that is driven by consumers. Like no other company, Alibaba has succeeded in making China—a country with countless internal barriers to trade—seem like one market, where goods... View Details
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
aspires to develop commitment from employees? If the company strategy calls for rapid growth, can this be done without diluting the higher-ambition culture? If you are trying... View Details
Keywords: by Martha Lagace
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
leaders on work, "it is extremely naive to expect that stereotypical ideas about what women in general are like will have any meaning for the behavior of women in senior management positions. Women who arrive in such positions will... View Details
Keywords: by James Heskett
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine... View Details
Keywords: Entertainment & Recreation
- 21 Jun 2004
- Research & Ideas
Racial Diversity Pays Off
the benefit of racial diversity alone, done right, pays off not just in a better company, but a more productive one. In new research that focuses specifically on racial diversity, Ely said they found measurable performance benefits when... View Details
Keywords: by Martha Lagace
- 02 Jul 2010
- What Do You Think?
Is Profit as a “Direct Goal” Overrated?
capitalists anymore profit is just another archival number to be doubted." One argument for measures other than profit as "direct" goals is the complexity of the corporation and the difficulty... View Details
Keywords: by Jim Heskett
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
has proven to be unexpectedly fragile in a way that I think nobody I know really understood," Light said. To illustrate his point about the interlocking nature of housing... View Details
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
health what WAZE has done for traffic congestion, Macomber says. “There is going to be substantially more awareness and interest on the part of the public, in terms of the... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
individual shopper-specific propositions, loyalty systems are no more than an expensive gadget. Convexity Of Rewards It is necessary but not sufficient to offer substantial rewards to generate more loyalty... View Details
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
program, results pop up in about five minutes, and everyone moves to the next round. “Once you get familiar with the game and once you have strategy, then you can be quite quick. At the very beginning you... View Details