Publications

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry

15 Aug 2013
Video

Paths Forward: Boston

2016
Article

Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

By: Benjamin Edelman and Damien Geradin

Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key... View Details

Keywords: Android; Antitrust; Competition Policy; Exclusion; Mobile Communication Devices; Remedies; Tying; Technology Platform; Competition; Monopoly; Policy; Mobile Technology; Telecommunications Industry

Read Now

13 Jun 2016
News

Cos must focus on innovation and production

Research Summary

Sustainable Operations

Professor Lee studies how operational synergies between different supply chains can be used to create economic value and improve environmental sustainability. She uses an operational lens to approach sustainability problems, focusing on the management of material flow... View Details

Keywords: Environment; Environmental Operations; Sustainability; Operations Management; Operational Disruptions; Supply Chain; Supply Chain Management; Food Security

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

resource-intensive and time-consuming. Generative AI, capable of processing vast datasets with ease, promises a new approach. It can amalgamate insights from diverse perspectives more swiftly and View Details

Keywords: by Rachel Layne; Information Technology

December 2008
Supplement

Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)

By: Rosabeth M. Kanter and Matthew Bird

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the... View Details

Keywords: Mergers and Acquisitions; Integration; Mission and Purpose; Values and Beliefs; Change Management; Organizational Change and Adaptation

Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other... View Details

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

04 May 2013
News

After tragedy, L.L. Bean to take closer look at overseas factories

February 2000 (Revised January 2008)
Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details

Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

September 2014
Case

FormPrint Ortho500

By: Frank V. Cespedes and Alisa Zalosh

The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a... View Details

Keywords: B2B Marketing; Technological Innovation; Market Entry and Exit; Marketing Strategy; Distribution Channels; Product Development; Medical Devices and Supplies Industry

Research Summary

Financial Incentives

My research examines how the performance effects of internal governance and the design of compensation vary by managerial position. For example, I document links between innovation and stock options for corporate R&D heads;... View Details

24 Apr 2007
First Look

First Look: April 24, 2007

Working PapersPoverty, Social Divisions, and Conflict in Nepal Authors:Quy-Toan Do and Lakshmi Iyer Abstract We conduct an econometric analysis of the economic and social factors which contributed to the... View Details

Keywords: Sean Silverthorne

July 2008
Exercise

Information Use by Managers in Decision Making: A Team Exercise

By: Amy C. Edmondson and Ann Cullen

The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details

Keywords: Competency and Skills; Decision Making; Knowledge Use and Leverage; Managerial Roles; Business Processes; Groups and Teams