Publications

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

February 1984 (Revised February 1994)
Teaching Note

Dade County Resource Recovery Project, Teaching Note

By: David E. Bell

Keywords: Programs; Environmental Sustainability; Miami

December 1986 (Revised August 1988)
Case

LifeSpan Inc.: Abbott Northwestern Hospital

Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details

Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis

April 1995 (Revised July 1996)
Supplement

Governance at Metallgesellschaft (B)

By: Jay W. Lorsch and Samanta Graff

Supplements the (A) case. View Details

Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Mining Industry; Chemical Industry; Germany; United States

April 1995 (Revised July 1996)
Case

Governance at Metallgesellschaft (A)

By: Jay W. Lorsch and Samanta Graff

MG Corp., a U.S. subsidiary of Germany's international conglomerate, Metallgesellschaft, engaged in a disastrous hedging strategy that nearly dragged the entire enterprise into bankruptcy. This case explores issues of responsibility and accountability among the... View Details

Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Mining Industry; Chemical Industry; Germany; United States

September 1998 (Revised September 1998)
Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details

Keywords: Internet and the Web; Education Industry; Boston

October 1996 (Revised January 1997)
Case

Mt. Auburn Hospital

By: F. Warren McFarlan and Jaan Elias

In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave... View Details

Keywords: Health Care and Treatment; Negotiation Offer; Alliances; Networks; Social Enterprise; Horizontal Integration; Health Industry; Boston

May 1994
Teaching Note

BayBank Boston TN

By: Joseph L. Badaracco Jr. and Jerry Useem

Teaching Note for (9-393-095). View Details

Keywords: Mortgages; Problems and Challenges; Programs; Business and Community Relations; Financial Services Industry; Boston

June 1990
Teaching Note

NIKE in China (Abridged), Teaching Note

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-390-092). View Details

Keywords: Manufacturing Industry; China; United States

1988
Book

Managing Quality: The Strategic and Competitive Edge

By: David A. Garvin

Keywords: Management; Quality; Operations; Japan; United States

September 1987 (Revised January 1992)
Case

Semiconductor Industry Association and the Trade Dispute with Japan (C), The

By: David B. Yoffie and John J. Coleman

Keywords: Trade; Competition; Semiconductor Industry; Japan; United States

June 1987 (Revised February 1988)
Case

Semiconductor Industry Association and the Trade Dispute with Japan (B), The

By: David B. Yoffie and John J. Coleman

Keywords: Trade; Competition; Semiconductor Industry; Japan; United States

June 1987 (Revised July 2004)
Case

Textile Corporation Building, The

By: William J. Poorvu

Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details

Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston

Article

Strategic Management of Product Recovery

By: Michael W. Toffel

Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States

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November 2011
Case

Envision Charlotte: Building an Energy Cluster

By: William W. George

Keywords: Energy; Industry Clusters; Economic Growth; Infrastructure; North Carolina