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Show Results For
- All HBS Web
(12,986)
- People (32)
- News (2,323)
- Research (8,697)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,759)
- 01 Dec 2019
- News
Making Eco Easy
formulated, concentrated products that consumers reconstitute with water in Blueland’s reusable acrylic spray bottles—tinted pink for bathroom cleaning, yellow for multisurface, and blue for glass or mirrors. The company also recently... View Details
Keywords: Jennifer Gillespie
Charles W. Post
Having been inspired by a drink served at the Kellogg brothers’ sanitarium, Post developed an entire line of grain-based products including such famous cereal brands as Grape Nuts and Bran Flakes. Post played a pivotal role in the... View Details
Keywords: Food & Tobacco
Raymond A. Kroc
Kroc capitalized on America’s “eat on the run” society. Believing in the real profits of fast food, he bought out the McDonald brothers and developed a restaurant empire. By the 1960s, he had 228 restaurants with annual sales totaling $37 million. Kroc emphasized... View Details
Keywords: Restaurants & Lodging
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing... View Details
Keywords: Food & Tobacco
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Determination to make what they regarded as best-of-class offerings tailored specifically to consumers' emerging needs. They knew their products and services fit consumers' preferences because each had spent enormous time and effort... View Details
Keywords: by Martha Lagace
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit on its $100 million View Details
- 14 Jun 2022
MS/MBA: Engineering Sciences Virtual Event
Join us for a virtual event with program faculty, Admissions staff, students and alumni to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must have an undergraduate degree in engineering, computer science, or a related technical... View Details
Seth E. Thomas, Jr.
Having joined the company immediately after college, Thomas was responsible for the largest wave of expansion in the history of his great-grandfather’s firm. In addition to introducing a line of electric clocks in 1927, Thomas also raised View Details
Keywords: Fabricated Goods
George Eastman
Eastman invented film and the inexpensive camera, and in turn created the multi-billion dollar photography industry. Eastman acquired all the photographic paper producers in America and secured the motion picture film market for Eastman Kodak, eventually controlling 75... View Details
Keywords: Fabricated Goods
- 01 Sep 2020
- News
Good Odds
manufactured goods go to waste in the production process, Philip Behn says, because items come out too thick, too thin, or otherwise not perfect. “So we put our own private label on them and now we sell broken pretzel bits.” As much as 15... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
The expression “letting the fox guard the henhouse” comes to mind when you first hear about Vendor Managed Inventory (VMI) systems, where a product manufacturer actually places orders for the retailer, determining quantities based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills down every executive’s spine —... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
watchmakers to put the most pristine parts, screws, and oil in the perfect locations. “When you think about capturing value from innovations, pricing is quite possibly the most important decision that you’ll ever make” Prices for A. Lange & Söhne View Details
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
quota structure in some stores, while testing the existent monthly quota in others. “We had to make sure the stores in the control group did not talk to the stores in the treatment group,” Chung says. Two, the chain sold products ranging... View Details
Keywords: by Carmen Nobel
Barbara G. Proctor
Proctor launched the first adverting agency owned and managed by an African-American woman in 1970. She gained a strong reputation for integrity by refusing to accept assignments for objectionable products and advertising that demeaned... View Details
Keywords: Services
James S. McDonnell
McDonnell built one of the most successful government-contracted industrial space and aircraft production businesses in the U.S. His company produced the Phantom jet fighters, the Mercury Space Capsule, and the Gemini spacecraft. In 1967,... View Details
Keywords: Automotive & Aerospace
Charles H. Steinway
Following behind his Uncle William, Charles Steinway focused on the business side of his family’s growing piano empire. Charles introduced the company’s first modern advertising campaign and personally took control of the European operations of the firm, streamlining... View Details
Keywords: Fabricated Goods
Howard Heinz
Taking the helm of Heinz from his father, Howard continued to build the company through internal growth and development. He deftly managed the company through the Depression by introducing low cost, processed food products including Heinz... View Details
Keywords: Food & Tobacco
- 01 Jun 2004
- News
The Ambidextrous Organization
In the April 2004 issue of Harvard Business Review, HBS professor Michael L. Tushman and coauthor Charles A. O’Reilly III discuss what they coin the “ambidextrous organization.” A synopsis of their article follows. Corporate executives must constantly look backward,... View Details