Publications

August 2010 (Revised January 2012)
Case

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Values and Beliefs; Multinational Firms and Management; Leadership; Growth and Development Strategy; Emerging Markets; Organizational Change and Adaptation; Corporate Strategy; Information Technology Industry; New York (state, US)

September 1999
Case

Hewlett-Packard Global Alliance Program (B): Managing Alliances

By: Rosabeth M. Kanter

Keywords: Alliances; Information Technology Industry

February 2009 (Revised September 2009)
Supplement

Yahoo! in China (B)

By: Sandra J. Sucher and Daniel Baer

Describes the actions that Jerry Yang took to manage the aftermath of the Shi Tao incident following the 2007 Congressional hearing. View Details

Keywords: Ethics; Cross-Cultural and Cross-Border Issues; Policy; Government Legislation; Crisis Management; Business and Government Relations; Internet; Information Technology Industry; China; United States

September 2008 (Revised March 2010)
Teaching Note

Linux vs. Windows (TN)

By: Ramon Casadesus-Masanell

Teaching Note for [707465]. View Details

Keywords: Technology; Information Technology Industry

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry

February 2008
Case

SPECIALISTERNE: Sense & Details

Three-quarters of Specialisterne's expert software testing staff are diagnosed with some form of Autistic Spectrum Disorder (ASD). Usually a handicap, ASD conveys talents especially suited to software testing and other highly repetitive tasks that require very high... View Details

Keywords: Business Model; For-Profit Firms; Health Disorders; Employees; Performance Evaluation; Quality; Software; Information Technology Industry

September 2007
Supplement

Ravi Venkatesan, Chairman, Microsoft India

By: Tarun Khanna and Krishna G. Palepu

Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details

Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India

April 2006
Supplement

Microsoft.NET User Scenario Video Clips

By: Alan D. MacCormack

Keywords: Software; Information Technology Industry

December 2005
Teaching Note

IBM and Linux (A) (TN)

By: Siobhan O'Mahony and Carliss Y. Baldwin

Keywords: Software; Information Technology Industry

July 2005
Teaching Note

Cathay Pacific: Doing More with Less (TN)

By: F. Warren McFarlan

Teaching Note to (9-303-106). View Details

Keywords: Information Technology Industry; Hong Kong; Sydney

March 2005 (Revised August 2006)
Case

Siebel Systems: The Role of the CFO

By: Malcolm P. Baker and Lauren Barley

Mike Lawrie, the newly appointed CEO of Siebel Systems, considers a combination of growth and spending cuts to turn around the struggling software company. Focuses on the role of the chief financial officer, Ken Goldman, in corporate governance and compliance under... View Details

Keywords: Financial Management; Leading Change; Entrepreneurship; Job Design and Levels; Corporate Governance; Financial Strategy; Management Teams; Corporate Finance; Business and Shareholder Relations; Information Technology Industry

March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

May 2004 (Revised June 2004)
Case

Sarvega

By: Paul A. Gompers and Vanessa del Valle Broussard

David Cowan, general partner at Bessemer Venture Partners, has taken the lead on Sarvega, a Bessemer-backed company that was recently orphaned by the departure of one of Bessemer's other general partners. Cowan must decide whether to reinvest in Sarvega and, if so,... View Details

Keywords: Decisions; Venture Capital; Investment; Governance Compliance; Resignation and Termination; Negotiation Deal; Partners and Partnerships; Information Technology Industry

September 2003 (Revised March 2004)
Compilation

Max Green: Work Patterns at Ditto (C)

By: Leslie A. Perlow

According to his managers, Max, a software engineer on a product development team, is an organizational superstar. Describes his life and provides a log of how Max spends his time. A rewritten version of an earlier case. View Details

Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Information Technology Industry

April 2003 (Revised November 2005)
Case

Trend Micro (B)

By: Lynn S. Paine and Kim Bettcher

The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process. View Details

Keywords: Decision Making; Management Teams; Business Strategy; Diversity; Information Technology Industry; Germany

March 2003
Case

MySoftware (B): Finding a New Direction

By: H. Kent Bowen, Steven J. Spear and Nicole Tempest

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Information Technology Industry

December 2002
Teaching Note

Tyrell Web Developers, Inc. (A) and (B) (TN)

By: Alan D. MacCormack and Andrew P. McAfee

Teaching Note for (9-600-025) and (9-600-026). View Details

Keywords: Information Technology Industry

November 2002 (Revised February 2003)
Supplement

QuickenInsurance: The Race to Click and Close (B)

By: Lynda M. Applegate

Details events during 2000 to 2002. View Details

Keywords: Information Technology Industry; Arizona

August 2002
Case

Siebel Systems: Anatomy of a Sale, Part 3

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry