Choice Of Technology - Publications - Faculty & Research

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details

Keywords: by Sean Silverthorne

January 2011 (Revised June 2012)
Case

Joe Gifford in Tal Afar, Iraq (A)

By: Joseph Badaracco, Richard Burgess Jr., Robert Carpio III and William Wheeler

A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis. View Details

Keywords: Decision Choices and Conditions; Moral Sensibility; Leadership; Management; Problems and Challenges; Iraq

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25 Aug 2022
News

A New Platform for Alumni Engagement

Kenneth Salas (MBA 2015), pictured In January, 50 HBS MBA students and 200 alumni and other business leaders gathered to discuss the business of artificial intelligence (AI). Over the course of four days,... View Details

Keywords: April White

2013
Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details

Keywords: Disease Management; Health; Health Care and Treatment; Education; Information Technology; Insurance; Entrepreneurship; Leadership; Information Technology Industry; Information Technology Industry; United States

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24 Jun 2014
First Look

First Look: June 24

terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry,... View Details

Keywords: Sean Silverthorne

December 2008 (Revised March 2009)
Supplement

The Metropolitan Opera (B)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Technology Adoption; Arts; Fine Arts Industry

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30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

Citation

November 2002 (Revised May 2003)
Case

Epicentric

By: William A. Sahlman

Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details

Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry

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August 2001
Case

Chrysalis Capital: Venture Capital in an Emerging Market

Examines the founding and early development of an Indian venture capital firm. Focuses on the opportunity in the Indian high-technology sector, how the founders have adapted the U.S. venture capital model to an emerging market context, and the organizational challenges... View Details

Keywords: Venture Capital; Emerging Markets; Technology Industry; India

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March 1991
Supplement

Black Caucus Groups at Xerox Corp., January 1991, Video (Abridged)

Eight of the founding members of the black caucus movement at Xerox speak about their experiences. The film vividly shows the individuals who made the caucus system happen, how they interact together, and their commitment to performance, mutual support, and the black... View Details

Keywords: Networks; Race; Organizations; Technology Industry

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21 Aug 2012
News

How Microsoft and Netflix Lost their Way

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

individuals routinely measure and manage their time" by providing high-quality administrative support for the effort. How do we account for the renewed interest in these ideas? Is it a cyclical interest? Is it the result of new... View Details

Keywords: by James Heskett

2015
Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone

Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However, challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details

Keywords: Social Enterprise; Education; Business Startups; Information Technology; Leading Change; Brazil

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09 Sep 2008
First Look

First Look: September 9, 2008

sensitivity drive the effect of experience on choice behavior. The experiments are focused on repeated choice tasks where decision makers choose repeatedly between alternatives... View Details

Keywords: Sean Silverthorne

11 Jun 2014
News

The Digital Opportunity Staring Credit Cards in the Face

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

making people feel more comfortable using them,” Zlatev says. “If a manager puts one of these strategies in place, it’s not the employee’s decision, so that might lessen the negative evaluation.” In a business setting, he notes, one... View Details

Keywords: by Michael Blanding

January 2021
Case

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley and James Barnett

Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details

Keywords: Restructuring; Change; Leadership; Technology Industry

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July 2002 (Revised August 2002)
Case

Washington Hospital Center (A): Rescuing Emergency Medicine

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied and Dr. Mark Smith, recruited to turn around the Washington Hospital Center Emergency Department, prepare to roll out their most revolutionary change yet--an information system that could radically improve the practice of emergency medicine. A review of... View Details