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July 2018
Teaching Note

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen

Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details

Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Telecommunications Industry; Media and Broadcasting Industry; United States

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

May 2018
Teaching Note

AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

Teaching Note for HBS No. 718-486. View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

May 2018 (Revised January 2019)
Case

AirFox (A): Embracing the Blockchain and an ICO

By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb

In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details

Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States

May 2018
Teaching Note

Maggie Wilderotter: Evolution of an Executive

By: Boris Groysberg and Robin Abrahams

Teaching Note for HBS No. 417-091. View Details

Keywords: Personal Development and Career; Personal Characteristics; Leadership Style; Networks; Gender; Power and Influence; Telecommunications Industry; United States

April 2018 (Revised September 2023)
Case

Sabine Oil & Gas Corporation

By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott

In 2016, a trial began to determine the future of Sabine Oil & Gas Corporation’s $3 billion chapter 11 reorganization plan. The plan called for first- and second-lien-secured creditors to receive new claims representing approximately 98% of the reorganized company’s... View Details

Keywords: Corporate Reorganization; Chapter 11; Oil ＆ Gas; Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Energy; Restructuring; Valuation; United States

December 2018
Article

Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry

By: Y. Sekou Bermiss and Rory McDonald

Though organizations are increasingly active participants in the political realm, little research has investigated how an organization’s heightened focus on political ideology impacts employees. We address this gap by exploring how an individual’s political ideological... View Details

Keywords: Values and Beliefs; Employees; Organizational Culture; Resignation and Termination; Financial Services Industry; United States

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March 2018 (Revised January 2020)
Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details

Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

March 2018
Supplement

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman

In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details

Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States

Winter 2019
Article

From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

By: Benjamin Edelman and Abbey Stemler

Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details

Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States

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March 2018 (Revised April 2018)
Case

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details

Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States

March 2018 (Revised November 2018)
Case

Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop

By: Derek van Bever

Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements, in the United States and around the world. This case examines two incidents of alleged religious discrimination that made their... View Details

Keywords: Religious Discrimination; First Amendment; Religious Freedom Restoration Act; Business Ethics; Religion And Business; Management; EEOC; Ethics; Religion; Conflict Management; Retail Industry; United States

February 2018
Case

Health Savings Accounts: Enabling Consumer Participation

By: Regina E. Herzlinger and James Wallace

Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details

Keywords: Health Care; Healthcare Costs; Health Insurance; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Health Industry; United States

January 2018
Case

Merck CEO Ken Frazier Quits President Trump's Advisory Council

By: Andy Zelleke and Brian Tilley

In the first six months of Donald Trump’s presidency, Merck CEO Kenneth Frazier appeared alongside Trump at least three times at press events, one of which commemorated the first and only meeting of the president’s Manufacturing Job Initiative (better known at the... View Details

Keywords: CEO Role; Politics; Corporate Governance; Moral Sensibility; Managerial Roles; United States

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

2018
Chapter

Between Economic Planning and Market Competition: International Law and Economics in the U.S.

By: Laura Phillips Sawyer

The impact of institutional economics in shaping the American regulatory tradition has largely been dismissed as an incoherent attack on the neoclassical economic paradigm. This essay briefly reconstructs the interwar institutionalist movement, exploring the... View Details

Keywords: Economics; History; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

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July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

2017
Working Paper

The Role of Taxes in the Disconnect Between Corporate Performance and Economic Growth

By: Urooj Khan, Suresh Nallareddy and Ethan Rouen

We investigate the relation between the growth in corporate profits and the overall U.S. economy, focusing on the impact of the U.S. corporate tax regime on this relation. We document that the growth of corporate profits, on average, has outpaced the growth of the... View Details

Keywords: Taxes; Gdp; Corporate Profits; American Jobs Creation Act Of 2004; Taxation; Economic Growth; Profit; United States

June 2017
Teaching Note

Quiet Logistics (A) and (B)

By: Robert Simons and Jennifer Packard

Teaching Note for HBS Nos. 115-001 and 115-003. View Details

Keywords: Strategy And Execution; Management Control Systems; Five Forces; Risk; Adaptability; Distribution Industry; Technology Industry; United States

October 1997
Teaching Note

United Way of Southeastern New England (UWSENE) TN

By: Robert S. Kaplan

Teaching Note for (9-197-036). View Details

Keywords: United States

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