Publications

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February 2022
Article

OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee

We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details

Keywords: Self-disclosure; Relationships; Employees; Internet and the Web; Boundaries

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November–December 2015
Article

Active Postmarketing Drug Surveillance for Multiple Adverse Events

By: Joel Goh, Margrét V. Bjarnadóttir, Mohsen Bayati and Stefanos A. Zenios

Postmarketing drug surveillance is the process of monitoring the adverse events of pharmaceutical or medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical... View Details

Keywords: Drug Surveillance; Health Care; Stochastic Models; Queueing; Diffusion Approximation; Brownian Motion; Health Care and Treatment; Analytics and Data Science; Analysis

May 2015
Case

Pricing in a Digital World (2015)

By: John Gourville

Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details

Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing

Educators

March 2016
Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications

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01 Sep 2015
News

@Soldiers Field

Two hives, installed on the first-floor roof of Batten Hall, are home to Italian honeybees that have the capacity to produce 10 pounds of honey annually. They will be maintained by a local nonprofit dedicated to researching bee health. Young Me and the Moons, an ’80s... View Details

Keywords: Dwyane Wade

20 Feb 2018
News

David Perry’s Green Revolution

from the soil. Perry sees an opportunity for Indigo Ag to lead or catalyze a change in the way industrialized agriculture is done. Indigo Ag recently opened their expanded global headquarters in Charlestown, which features 65,000 square... View Details

01 Mar 2021
Blog Post

Climate Finance SIP

finance for proven technologies and new business models. Based on student feedback about interest in this topic area, Lynn Schenk, Associate Director of the Business & Environment Initiative, proposed the idea of a SIP that built upon... View Details

December 2001
Teaching Note

HIMSCORP, Inc., TN

By: Paul A. Gompers

Teaching Note for (9-899-021). View Details

Keywords: Information Industry

July 1983
Background Note

Brave New World: Note on the Data Communications Marketplace--1983

By: John F. Cady and Frank V. Cespedes

Keywords: Information Industry

December 1988 (Revised March 1993)
Teaching Note

National Demographics & Lifestyles (A), Teaching Note

Teaching Note for (9-388-043). View Details

Keywords: Information Industry; Colorado

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

neither find any markers of significant NPE pass-through to end innovators nor of a positive impact of NPEs on innovation in the industries in which they are most prevalent. Publisher's link:... View Details

Keywords: Dina Gerdeman

01 Dec 2018
News

Sustaining Business And Society For The Long Term

much of her career focusing on how organizations respond to large-scale technological shifts, most recently in regard to energy and the environment. “Sustainable Business Strategy is designed to empower decision makers on the ground to be... View Details

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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01 Dec 2008
News

A Force for Good

in particular, received steady, low-key infusions of technology and volunteer time — spearheaded by faculty members like Jim Cash, but backed steadfastly by the Dean’s Office. “But John didn’t want the newspaper story,” Menino emphasizes.... View Details

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

16 Dec 2014
First Look

First Look: December 16

risks and making bold investments based on anticipated industry trends and client demand. Now, despite slowing demand for CRO services, PAREXEL is betting that a global footprint and technology capabilities... View Details

Keywords: Sean Silverthorne

25 May 2015
Blog Post

RapidSOS Wins the HBS New Venture Competition

directly into 911’s existing system. The technology is universally compatible with every dispatch center across the United States. The result is a system that dramatically increases the information... View Details

March 2004 (Revised September 2005)
Case

RealNetworks Rhapsody

By: Thomas R. Eisenmann and Steven Carpenter

Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details

Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Service Industry; Service Industry

Educators

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

Educators