Globalized Markets And Industries - Publications - Faculty & Research - Harvard Business School

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September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry

December 1986 (Revised November 1990)
Case

Club Med (B)

Highlights the issue of high employee turnover in a multi-site, international subsidiary of a large resort company. Also described are service-quality problems the company has because the amount of value added through employee interaction with customers is high.... View Details

Keywords: Globalized Firms and Management; Retention; Recruitment; Cross-Cultural and Cross-Border Issues; Tourism Industry; United States

May 2023
Case

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih and Emilie Billaud

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Logistic Regression; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Logistics; Supply Chain; Governance Compliance; Shipping Industry; European Union; Asia; North America

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

08 Jun 2010
First Look

First Look: June 8

and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in... View Details

Keywords: Martha Lagace

March 2024
Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Sports Industry; United States; North Carolina

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

will take for us to maintain leadership in the future. What the USTR list did highlight for me is the extent to which supply chains have globalized and intertwined across almost every View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

22 Jul 2008
First Look

First Look: July 22, 2008

financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets with nationalized banks experienced faster credit... View Details

Keywords: Martha Lagace

September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

January 2019
Case

AIME High: A Social Entrepreneur's Moon Shot

By: Christopher A. Bartlett

Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high... View Details

Keywords: Entrepreneurship; Mission; Organization Culture; Non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Secondary Education; Organizational Culture; Education Industry; Education Industry; Australia; United States

July 2019
Teaching Note

Miroglio Fashion

By: Sunil Gupta

Teaching Note for HBS Nos. 519-053, 519-070, and 519-072. View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; Marketing; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Computer Industry

25 Aug 2016
News

What Building a “Jeopardy!” Robot Taught IBM About Innovation

June 2019
Teaching Note

CEWD: Closing the Skills Gap

By: William R. Kerr and Ted Smalley Bowen

Teaching Note for HBS No. 818-081. The teaching note presents background, case details, and teaching strategies, along with board plans and supporting graphics. View Details

October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (C)

By: Carliss Y. Baldwin

Third in a series of PepsiCo's bid for Quaker Oats. Describes the auction for Quaker Oats including terms of the bids. After winning the auction, Coke's stock price fell dramatically. Coke's Board then refused to approve the deal and withdrew. Quaker then approached... View Details

Keywords: Mergers and Acquisitions; Stocks; Governing and Advisory Boards; Auctions; Bids and Bidding; Negotiation Tactics; Valuation; Food and Beverage Industry

February 2000 (Revised January 2008)
Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details

Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

October 2018 (Revised July 2019)
Case

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie K. John, Mitchell Weiss and Julia Kelley

Email mking@hbs.edu for a courtesy copy.

By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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