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Show Results For
- All HBS Web
(9,544)
- People (41)
- News (3,238)
- Research (4,065)
- Events (39)
- Multimedia (158)
- Faculty Publications (2,837)
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
publishing model for the future. The panelists also discussed the possibility of communities starting local news co-ops to cover local issues. Should government step in? The touchy topic of government regulation of the internet was... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
quarter in a communal "swear jar" every time they utter an obscenity. Rather than curb their cursing, they start swearing a blue streak after learning the pooled money will go toward a case of Bud Light. Thus the ad features a series of... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific customer feedback and measures. Business support units to suppliers... View Details
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
location. Watch as the new tools take too much time and make it harder to get the work done, then punish people for their resistance to change. And last, but not least, never forget that the company, not the customer, is in the driver's seat. The Internet is an... View Details
Keywords: by Rosabeth Moss Kanter
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
not only are design rules critical, they have to be communicated and adhered to throughout the design process—from the initial concept stage until the design is complete and ready to be produced. KC: This is what we mean by the... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
presentation and application activity. "The levels at which computers communicate have been formalized," said Upton. "This is important as we begin to understand what's happening on the 'Net as we go forward." As this... View Details
Keywords: by Kenneth Liss
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details
- Web
Brand Name Management - The Art of American Advertising
effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but... View Details
- 25 Aug 2022
- News
Harnessing the Tools of the Digital Age
administrative support. And we need to be sure the Institute doesn’t get frozen in time by constantly asking: How do we keep ourselves current? How do we make sure we are addressing the right problems and communicating our findings back... View Details
Keywords: April White
- 15 Jun 2021
- News
Case Study: Inside Story
route and find existing communities in which mothers are already congregating—in churches, through schools, on Facebook groups—and incentivize intensive word-of-mouth. “When people love the product, they recommend it to others in their... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the... View Details
Keywords: Government
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
to understand what some of these things meant. In Lagos, I'd never seen a water fountain before. And so when I heard the word fountain, there's only one thing and it's the one you throw coins into. And obviously, I got involved in being a part of this amazing View Details
- 04 Sep 2019
- News
Deep Dive
in March, the Limiting Factor was submerged in water that was 26 degrees Fahrenheit. (The salt and pressure lower the freezing point.) No one knew how the equipment would function under such harsh conditions. As Vescovo descended to 4,000 meters, he lost View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
https://cb.hbsp.harvard.edu/cbmp/product/718477-PDF-ENG Harvard Business School Case 818-056 NYC311 Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some... View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
of Economics and Management Strategy (forthcoming) Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local... View Details
Keywords: Martha Lagace
- Career Coach
Vincent Dessain
Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details
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- 15 Dec 2015
- News
The Year in Ideas 2015
communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, and stamina—the balloons... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication... View Details
Keywords: Sean Silverthorne