Publications

Educators

01 Dec 2022
News

I Gave at the Office

degree in psychology, which informed his interest in the motivations around good deeds. Given their respective backgrounds in economics and social psychology, Exley and Zlatev each draw on different literature in their work, and their... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

06 Oct 2010
Working Paper Summaries

Using What We Know: Turning Organizational Knowledge into Team Performance

Keywords: by Bradley R. Staats, Melissa A. Valentine & Amy C. Edmondson; Video Game; Web Services

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

April 1995 (Revised May 1995)
Case

Metsa-Serla: Environmental Labels in the European Forest Products Markets

By: Forest L. Reinhardt and Pat Markovich

Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe

2005
Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing

Read Now

July 1990
Background Note

Effective Business Presentations

Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation, and topic your planning and delivery, the more likely it is that you will achieve your communication goal. An active, involved... View Details

Keywords: Business or Company Management; Presentations

Educators

11 Aug 2014
News

What Business Schools Don't Get About MOOCs

Keywords: online education; MOOCs; disruptive innovation; business schools; Educational Services

01 Oct 2002
News

View from the Top

Art by Digital Vision Corporate leadership is a much-discussed topic these days. With financial scandals making headlines daily, the CEO hero worship that was common during the late 1990s is out and increased skepticism is in. “The imperial chief executive, hailed not... View Details

18 Jul 2012
News

Modernizing the HBS Experience

Keywords: Dean Nitin Nohria; Business Schools & Computer & Management Training; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry