The Harvard Campaign - Publications - Faculty & Research

15 Mar 2016
News

Why Is It So Hard to Change How We Manage Ourselves?

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

products—as less credible and less trustworthy, according to research by recent Harvard Business School MBA graduate Alessia Vettese. “People used to watch celebrities on the red carpet talking about what... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

09 Nov 2017
News

Why Global Success Depends On Separating Language & Culture

29 Dec 2014
Research & Ideas

Most Popular Articles and Research Papers of 2014

It's better to look good than to feel good. That was the observation of Billy Crystal's SNL character Fernando, and it seems to be born out in two articles from this year's most popular list. In The Manager... View Details

27 Feb 2006
Research & Ideas

Take Responsibility for Rising Stars

Many executives believe that leadership development is a job for the HR department. This may be the single biggest misconception they can have. As corporations have broken down work into manageable... View Details

Keywords: by Jeffrey M. Cohn, Rakesh Khurana & Laura Reeves

25 Jun 2001
Lessons from the Classroom

Machiavelli, Morals, and You

practical advice for people who don't want to flame out in an act of glory, however magnificent that may be," Badaracco said. "In some ways, it's Harvard Business School advice. Because you know at View Details

Keywords: by Martha Lagace

14 Jan 2022
Blog Post

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

to revert back to the old status quo of office life, but it could be a mistake to impose a pre-pandemic mentality on a post-pandemic reality, says Harvard Business School Professor Tsedal Neeley. She has... View Details

Keywords: All Industries

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor