Harvard Business Review - Publications - Faculty & Research

business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf oil spill. It reviews lessons learned from this experience... View Details

Keywords: Sean Silverthorne

March 2016 (Revised February 2023)
Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness

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22 Jul 2014
Blog Post

From FIELD to Field, Putting What I’ve Learned at HBS into Practice

If you asked me two months ago whether I learned anything during my first year at Harvard Business School, my response would have been a resounding “Yes!” But, if you followed up by asking me for an example... View Details

Keywords: Entrepreneurship; Technology

05 Jul 2016
First Look

July 5, 2016

July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan,... View Details

Keywords: Sean Silverthorne

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

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Rising Generation in the Family Enterprise

Summary As a member of a family with a significant business legacy, you may feel both incredibly lucky and weighed down with responsibility. How can you best deploy your talents, capabilities, and resources? How should you think about the... View Details

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Companies want Congress to ‘just fix it’

The Importance of the Governance Committee to a Successful Development Program

The Tussle over Location-Based Pay

Creating More Resilient Supply Chains

Happy Millennials: How can brands tell stories for a generation for whom experience is capital

How Employers Can Help Caregivers For A Win-Win

No simple fix to weed out racial bias in the sharing economy

Leading Diversity at Work

Starbucks, #Racetogether, and How Companies Do Good the Right Way

The Popular Stock Metric That Can Lead Investors Astray

Four Biases and Barriers Women Have to Overcome At Work

Tell Me What to Do: When Bad News Is a Big Relief

Will Domestic Production Solve U.S. Medical Supply Woes? Experts Say No

How to negotiate the best job package

First Look: September 27

Advertising Experiments at RestaurantGrades

From FIELD to Field, Putting What I’ve Learned at HBS into Practice

July 5, 2016

Demand Media

Rising Generation in the Family Enterprise