Publications

September 1992 (Revised April 1993)
Background Note

Recognizing Revenues and Expenses: When Is Income Earned?

By: William J. Bruns Jr.

An introduction to the accrual concept used in accounting and its importance to revenue recognition and the matching concept. To be used in conjunction with inventory valuation cases where delivery may not constitute a sale and revenue. View Details

Keywords: Accrual Accounting; Logistics; Value; Revenue Recognition

January 2007 (Revised January 2007)
Background Note

Note on the U.S. Food and Drug Administration

By: Robert F. Higgins, Richard G. Hamermesh and Virginia Fuller

Describes the U.S. FDA with particular emphasis on its role in the development of new drugs, biologic products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure. View Details

Keywords: Health; Governance Compliance; Policy; Product Development; Government and Politics; Pharmaceutical Industry; Medical Devices and Supplies Industry; Biotechnology Industry; Public Administration Industry; United States

August 2006 (Revised September 2006)
Case

Scopie's Enlarged Gland Shrinker

By: Regina E. Herzlinger

Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability. View Details

Keywords: Health Care and Treatment; Marketing Strategy; Expansion; India; United States

May 2001 (Revised February 2007)
Background Note

Statement of Cash Flows, The

By: David F. Hawkins and Jacob Cohen

Discusses the components of the statement of cash flow and its direct and indirect format of presentation. Also briefly explains the difference between cash and accrual accounting and provides examples of Standard Microsystems Corp. and Intel Corp. View Details

Keywords: Cash Flow; Financial Statements; Accrual Accounting

June 1986 (Revised July 1990)
Case

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details

Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

21 Jan 2011
News

Can you trust what you see on Google?

12 Mar 2011
News

Mortgage deduction under renewed scrutiny

22 Jun 2021
News

"Where’s My Stuff?" Here’s Why Global Supply Chains Are Out of Whack Due to Pandemic

06 Sep 2017
News

To fix Obamacare, look back at another health care battle

07 Jun 2016
News

Can Brand Trump Win a Presidency?

27 Apr 2023
Video

IFC Intro: GEO, Financial Aid, Registrar Services

27 Sep 2019
Video

Ronnie Screwvala

Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990, discusses how UTV diversified into new areas as it searched for gaps for audiences which could be filled, seeking to pre-empt trends... View Details

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

them on those dimensions while making purchase decisions. We found that one factor—American values—didn't matter much to consumers, although many companies have assumed it is critical. Quality Signal. Consumers watch the fierce battles... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details

Keywords: by John Deighton

27 Jun 2011
Research & Ideas

Recovering from the Need to Achieve

other, and whether he could open as many offices as the firm needed. "When I looked at my watch and realized that it was 10:00 p.m. and that I had been sitting on the bench for two hours, I knew something had to give," he... View Details

Keywords: by Kim Girard

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

learn how to thrive in a case method classroom environment, how to be an empathetic and strong team member, how to lead with humility to empower the efforts of others, and how to uncover your personal brand and put it to work to help you... View Details

June 2003 (Revised December 2003)
Case

Cathay Pacific: Doing More with Less

By: F. Warren McFarlan and Fred Young

This case explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Globalization; Globalized Firms and Management; Information Technology Industry; Hong Kong; Sydney

November 1978 (Revised January 1983)
Case

Vick International Division: Tom McGuire

Explores the ways in which International Division management uses formal management systems in carrying out its roles in the management processes of one division of a diversified drug company. View Details

Keywords: Globalized Firms and Management; Business Divisions; Management Systems; Pharmaceutical Industry