IT - Publications - Faculty & Research - Harvard Business School

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable behavior." Others see the market working View Details

Keywords: by Jim Heskett

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.”... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

Summing Up Why do managers choose to pursue profit so directly? The word "profit" in this month's column provoked a wide range of issues and emotions among respondents. It set off several debates. They ranged from definitions of... View Details

Keywords: by Jim Heskett

21 Mar 2017
First Look

First Look at New Research, March 21

the business model. We describe how parallel play promotes efficient search by unpacking the mechanisms by which it leads to fast, inexpensive, and reliable problem solving. We offer a richer and more realistic view of search in nascent... View Details

Keywords: Sean Silverthorne

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

School. So we designed this project to ask: May they, can they, should they, and do they? We commissioned three papers, one by law school professor Einer Elhauge, to examine "may they?" He concluded that firms could indeed go beyond legal requirements and... View Details

Keywords: by Manda Salls

30 May 2023
News

Finding PRIDE

students to connect via an untraceable off-campus phone number. Those founding members launched what would become a decades-long tradition—a community within the community. The group’s name, originally borrowed from a similar group at Stanford, would evolve over time;... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

Venture capital firms ask themselves tough questions these days. Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike the right note for the future? And is View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

April 1998
Case

Citibank Hong Kong--Capital Arbitrage in the Emerging Markets

Describes how a credit derivative may be used to structure a profitable transaction between a bank and its client. Design and risk management issues are discussed in the context of this new class of derivative security. View Details

Keywords: Credit Derivatives and Swaps; Investment Banking; Financial Services Industry; Hong Kong

Citation

Educators

Purchase

1978
Article

Sequential Structure of Futures Markets and the Value of Improving Information: An Example

By: Jerry R. Green

In an example, the value of improving information is computed under alternative structures for the timing of futures markets. It is always beneficial if futures markets are active both before and after the information is revealed. View Details

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November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

Citation

Purchase

April 1990 (Revised December 1992)
Case

Cut Flower Industry in Colombia (Abridged)

By: James E. Austin

The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details

Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia

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